Compare/Head to head

Datamagnet vs People Data Labs

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Datamagnet

$39/mo

Developer API that pulls public professional profiles and company pages live at request time, so titles and headcounts are current rather than last quarter's, with email and phone included where they are publicly available. Plans start at $39/mo for 1,000 credits, a basic profile costs 1 credit, and a hosted MCP server lets Claude or ChatGPT call it directly. Best for teams that can wire an API, not recruiters who want a point and click search screen.

Where Datamagnet fits

  • Recruiting tech teams building sourcing or enrichment into their own product or ATS
  • Ops people running Clay or n8n workflows that need current titles, job changes and contact details
  • Recruiters who want to query profiles and ICP searches from inside Claude or ChatGPT
  • Agencies tracking past placements and hiring managers for job moves

People Data Labs

$98/mo Free tier

Person and company data sold over APIs and bulk licenses. Free plan gives 100 credits a month with contact fields hidden; Pro starts at $98/mo.

Where People Data Labs fits

  • Developers enriching person records via API
  • Products that may later license a bulk feed
  • RevOps running CSV enrichment
  • Teams testing on 100 free credits

At a glance

DetailDatamagnetPeople Data Labs
Starting price$39/mo$98/mo
Free tier–No✓Yes
MCP server✓Yes–No
Public API✓Yes✓Yes
Listed underSourcing, Email finders, Lead generationEmail finders, Lead generation

Where they pull apart

Datamagnet

Stands out: Data is fetched from the live profile at the moment you ask rather than from a stored snapshot, and the credit price per call is published endpoint by endpoint, down to 1 credit for a basic person or company profile. The MCP server is unusually complete for a data vendor: 17 tools, OAuth sign in so no key is pasted into the AI app, and every tool states its credit cost before it runs.

Watch out: This is an API, not an app: there is no search interface or sourcing workflow, so someone has to build on it or use it through Clay, n8n or an AI assistant. Rate limits are low on self serve plans (10 to 30 requests a minute), and the richer calls such as post engagement, activity and ICP search pages cost 10 credits each, so a search heavy month burns credits ten times faster than plain enrichment. Emails and phone numbers come back only where they are publicly available, and the vendor does not describe a deliverability check.

Not the right fit for

  • Recruiters who want a ready made search screen and sequencing
  • Teams that need a verified, deliverability checked email on every contact
  • High volume bulk jobs on a self serve plan capped at 30 requests a minute

People Data Labs

Stands out: A free API sandbox, then self-serve Pro with contact data, premium fields and CSV enrichment on monthly or annual terms.

Watch out: Free hides email, phone and address. Annual saves 20% but is paid up front. Bulk data licenses are Enterprise and custom priced.

Not the right fit for

  • Non-technical users who need a prospecting UI
  • Buyers who need emails on the free plan

Pros and cons

Datamagnet

  • Profiles fetched live at request time, not from a stale database
  • Published per endpoint credit costs, with only successful calls charged
  • Full featured MCP server with OAuth and upfront credit pricing per tool
  • API only, with no search screen or outreach tools
  • Self serve rate limits top out at 30 requests a minute
  • Search, activity and engagement calls cost 10 credits each

People Data Labs

  • Free API plan, no commitment
  • Self-serve Pro from $98/mo
  • Public developer docs
  • Free plan hides contact data
  • No prospecting or outreach UI
  • Premium fields cost extra

What each one costs

Datamagnet

$39/mo

Starter is $39/mo for 1,000 credits at up to 10 requests a minute, Pro $99/mo for 10,000 credits at 20 a minute, and Scale $199/mo for 25,000 credits at 30 a minute, with 20% off on yearly billing. Enterprise is quoted with custom credits, rate limits, SLA and invoicing, and a pay-as-you-go option covers pilots. A basic person or company profile costs 1 credit, while activity, post engagement and ICP search pages cost 10, and only successful requests are charged. New accounts get 10 free credits with no card. Confirm current terms on the vendor site.

Checked 23 Sep 2026

People Data Labs

$98/mo

Free plan with up to 100 credits a month, contact data hidden. Pro starts at $98/mo for 350 credits with contact data, billed monthly or annually (annual saves 20%). Enterprise and data licenses are custom priced. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Common questions

Is Datamagnet cheaper than People Data Labs?
Datamagnet starts lower, at $39/mo against $98/mo for People Data Labs. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Datamagnet or People Data Labs for free?
People Data Labs carries a free tier on our listing.
Does Datamagnet or People Data Labs have an MCP server?
Datamagnet ships a first party MCP server, so an AI assistant can work the product directly.

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Editorial listings, never paid rankings. Prices checked 23 Sep 2026. Confirm current terms on the vendor site. Spot an error?