Head to head

Cognism vs LeadGenius

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Cognism

Sales-quoted

B2B contact and company data with phone-verified mobiles and strong EMEA coverage. Quote-based; Standard and Pro packages include 5 seats.

Where Cognism fits

  • EMEA sales teams that need mobiles
  • Enterprises replacing a ZoomInfo-class contract
  • Teams that want intent data with contacts
  • Buyers who care about GDPR positioning

LeadGenius

Sales-quoted

LeadGenius sells custom B2B data campaigns. The homepage FAQ tells you to contact them for a quote. A vendor pricing guide lists on-demand records from $0.35 each, not a self-serve seat.

Where LeadGenius fits

  • RevOps teams buying custom ICP universes
  • Marketers enriching event lists with humans in the loop
  • Sales ops that will pay $0.75 for verified precision records
  • Global programs that need more than a US-only file

At a glance

DetailCognismLeadGenius
Starting priceSales-quotedSales-quoted
Free tier–No–No
MCP server–No–No
Public API✓Yes–No
Listed underEmail finders, Lead generationEmail finders, Lead generation

Where they pull apart

Cognism

Stands out: Phone-verified mobile numbers, on-demand verification and Bombora intent data on the Pro package.

Watch out: No published price. CRM enrichment and API or bulk delivery are separate add-ons, and API access needs a prospecting seat.

Not the right fit for

  • Solo SDRs who need a cheap self-serve database
  • Teams that only want a US email finder

LeadGenius

Stands out: Packaging is cents-per-record by campaign: on-demand technology records at $0.35, human-verified precision records at $0.75, premium direct dials at $0.25 extra, and quarterly refreshes at $0.07.

Watch out: There is no $49/mo login. You brief an ICP and buy records. Market-lead programs are listed at $50 per qualified lead. Implementation and API access are often separate line items.

Not the right fit for

  • SDRs who want a self-serve database login
  • Budgets that cannot fund a custom data campaign

Pros and cons

Cognism

  • Phone-verified mobile numbers
  • Intent data on the Pro package
  • Revealed contacts reusable for the contract
  • No public self-serve price
  • CRM enrichment is a paid add-on
  • API delivery costs extra

LeadGenius

  • Published $0.35 and $0.75 per-record menu
  • Human-in-the-loop precision tier
  • No per-seat tax on unused licenses
  • Homepage still says contact for a quote
  • Not a self-serve prospecting login
  • Custom campaigns take longer than a CSV export

What each one costs

Cognism

Sales-quoted

Sales-quoted. No public rate card on the vendor site. Standard and Pro prospecting packages each include 5 seats; CRM enrichment and API or bulk data delivery are priced separately by volume. Confirm current terms on the vendor site.

Checked 19 Sep 2026

LeadGenius

Sales-quoted

LeadGenius does not offer self-serve seats. The homepage FAQ asks you to contact them for a detailed quote. A vendor pricing guide lists on-demand records at $0.35, precision records at $0.75, direct dials at $0.25, and quarterly refresh at $0.07. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Common questions

Can you try Cognism or LeadGenius for free?
Neither carries a free tier on our listing.

Not the pair you wanted?

All Cognism alternatives All LeadGenius alternatives Every Email finders tool

Editorial listings, never paid rankings. Prices checked 19 Sep 2026. Confirm current terms on the vendor site. Spot an error?