Compare/Head to head

Clay vs Openmart

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Clay

$185/mo Free tier 14 day free trial

Waterfall enrichment plus Claygent research columns for GTM and recruiting list work. Free plan exists; paid Launch starts at $185/mo, with a 14-day trial.

Where Clay fits

  • Sourcers building enriched spreadsheets
  • Teams chaining many data vendors
  • Desks that want Claygent research columns
  • RevOps pushing clean rows to a sequencer or ATS

Openmart

$149/mo

For recruiters who place into local businesses such as dental offices, clinics, veterinary practices or trades firms: Openmart finds those businesses by category and area and gives you the owner's email and phone. Free to search; exports from $149/mo.

Where Openmart fits

  • Healthcare, dental, veterinary and trades recruiters selling to independent practices and owner-run firms
  • Agencies building BD lists by city and business category
  • Teams that already run Clay and want local-business data in it

At a glance

DetailClayOpenmart
Starting price$185/mo$149/mo
Free tier✓Yes–No
Free trial14 day free trialNot on record
MCP server✓Yes–No
Public API✓Yes✓Yes
Listed underLead generation, OutreachLead generation, Email finders

Where they pull apart

Clay

Stands out: 150+ provider waterfall plus Claygent on every row, with MCP and API.

Watch out: Not a sender. Paid plans start at $185/mo on Launch, CRM sync needs Growth from $495/mo, and credit burn adds up.

Not the right fit for

  • Teams that need Clay to send the email
  • Buyers who want a cheap single-finder

Openmart

Stands out: Owner-level contacts for businesses the big B2B databases barely cover. Its database holds 50M+ local businesses in 500+ categories across 16 markets, each with 40+ fields including Google ratings, number of locations and hiring signals, so you can filter to dental practices with two or more locations in one city and pull each owner's phone.

Watch out: It is built for selling to local businesses, not for recruiting: there are no candidate profiles and no ATS or recruiting CRM sync, only Clay. Owner phones cost 8 credits each, so Starter's 5,000 credits cover roughly 625 phones a month, and team seats need Pro at $299/mo.

Not the right fit for

  • Recruiters targeting mid-market or enterprise companies
  • Candidate sourcing

Pros and cons

Clay

  • Free plan, then Launch from $185/mo
  • 14-day trial documented
  • Waterfall plus Claygent in one table
  • Does not send mail; you still need a sequencer
  • CRM sync needs Growth, from $495/mo
  • Credit burn is easy to underestimate

Openmart

  • Owner emails and direct phones for small businesses
  • Free plan with no card
  • Filters by category, location, rating and number of locations
  • API and Clay integration
  • Owner phones are expensive at 8 credits each
  • No recruiting CRM or ATS integration
  • Team seats only from the $299 Pro plan

What each one costs

Clay

$185/mo

Free plan with 100 Data Credits and 500 Actions a month. Launch starts at $185 a month (2,500 Data Credits, 15,000 Actions, job change and signal tracking). Growth starts at $495 a month and adds CRM sync, HTTP API and webhooks. Enterprise is custom with an annual commitment. Confirm current terms on the vendor site.

Checked 2 Oct 2026

Openmart

$149/mo

Free lets you search the 50M+ business database and save leads with no card. Starter is $149/mo ($105/mo billed annually) for 5,000 credits and up to 20k saved accounts; Pro is $299/mo ($209/mo annually) for 10,000 credits, up to 70k accounts and 3 seats; Enterprise is quoted. A business email costs 0.3 credits, an owner email 3 and an owner phone 8, basic business details export free, and paid-plan credits roll over. Confirm current terms on the vendor site.

Checked 28 Sep 2026

Common questions

Is Clay cheaper than Openmart?
Openmart starts lower, at $149/mo against $185/mo for Clay. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Clay or Openmart for free?
Clay carries a free tier on our listing. Clay offers a 14 day free trial.
Does Clay or Openmart have an MCP server?
Clay ships a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

All Clay alternatives All Openmart alternatives Every Lead generation tool

Editorial listings, never paid rankings. Prices checked 2 Oct 2026. Confirm current terms on the vendor site. Spot an error?