Head to head

Clay vs LeadMagic

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Clay

$167/mo Free tier 14 day free trial

Waterfall enrichment plus Claygent research columns for GTM and recruiting list work. Free plan exists; paid starts around $167/mo, with a 14-day trial.

Where Clay fits

Sourcers building enriched spreadsheets
Teams chaining many data vendors
Desks that want Claygent research columns
RevOps pushing clean rows to a sequencer or ATS

LeadMagic

$49.99/mo

Credit-based email, mobile and validation APIs for recruiting and sales lists, from $49.99/mo. You are charged on valid results, not attempts.

Where LeadMagic fits

RevOps and sourcers enriching over API
Teams that want pay-per-valid-result, not a heavy interface
MCP enrichment in agent workflows
Agencies feeding Clay, Instantly or Smartlead

At a glance

Detail	Clay	LeadMagic
Starting price	$167/mo	$49.99/mo
Free tier	✓Yes	–No
Free trial	14 day free trial	Not on record
MCP server	✓Yes	✓Yes
Public API	✓Yes	✓Yes
Listed under	Lead generation, Outreach	Verification, Lead generation

Where they pull apart

Clay

Stands out: 150+ provider waterfall plus Claygent on every row, with MCP and API.

Watch out: Not a sender. Paid plans start at about $167/mo, with Launch from $185/mo, and credit burn adds up.

Not the right fit for

Teams that need Clay to send the email
Buyers who want a cheap single-finder

LeadMagic

Stands out: Pay-per-valid-result enrichment with hosted MCP and a public API.

Watch out: It enriches but does not send, so a sequencer is still needed.

Not the right fit for

Recruiters who want a LinkedIn Chrome finder as the product
Buyers who need a sequencer

Pros and cons

Clay

Public start at $167/mo
14-day trial documented
Waterfall plus Claygent in one table

Does not send mail; you still need a sequencer
Launch tier costs more, from $185/mo
Credit burn is easy to underestimate

LeadMagic

Pay per valid result, not per attempt
Hosted MCP plus REST
Named hooks into Clay, Apollo, Instantly and Smartlead

Not a sending tool
No interface for browsing prospects
Credit maths needs watching at volume

What each one costs

Clay

$167/mo

Free plan, paid from ~$167/mo. Confirm current terms on the vendor site.

Checked 7 Sep 2026

LeadMagic

$49.99/mo

Checked 17 Sep 2026

Common questions

Is Clay cheaper than LeadMagic?

LeadMagic starts lower, at $49.99/mo against $167/mo for Clay. That is the entry plan on each side, so the real number depends on seats and the tier you land on.

Can you try Clay or LeadMagic for free?

Clay carries a free tier on our listing. Clay offers a 14 day free trial.

Does Clay or LeadMagic have an MCP server?

Clay and LeadMagic ship a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

All Clay alternatives All LeadMagic alternatives Every Lead generation tool

Editorial listings, never paid rankings. Prices checked 7 Sep 2026. Confirm current terms on the vendor site. Spot an error?