Head to head

Clay vs LeadGenius

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Clay

$167/mo Free tier 14 day free trial

Waterfall enrichment plus Claygent research columns for GTM and recruiting list work. Free plan exists; paid starts around $167/mo, with a 14-day trial.

Where Clay fits

Sourcers building enriched spreadsheets
Teams chaining many data vendors
Desks that want Claygent research columns
RevOps pushing clean rows to a sequencer or ATS

LeadGenius

Sales-quoted

LeadGenius sells custom B2B data campaigns. The homepage FAQ tells you to contact them for a quote. A vendor pricing guide lists on-demand records from $0.35 each, not a self-serve seat.

Where LeadGenius fits

RevOps teams buying custom ICP universes
Marketers enriching event lists with humans in the loop
Sales ops that will pay $0.75 for verified precision records
Global programs that need more than a US-only file

At a glance

Detail	Clay	LeadGenius
Starting price	$167/mo	Sales-quoted
Free tier	✓Yes	–No
Free trial	14 day free trial	Not on record
MCP server	✓Yes	–No
Public API	✓Yes	–No
Listed under	Lead generation, Outreach	Email finders, Lead generation

Where they pull apart

Clay

Stands out: 150+ provider waterfall plus Claygent on every row, with MCP and API.

Watch out: Not a sender. Paid plans start at about $167/mo, with Launch from $185/mo, and credit burn adds up.

Not the right fit for

Teams that need Clay to send the email
Buyers who want a cheap single-finder

LeadGenius

Stands out: Packaging is cents-per-record by campaign: on-demand technology records at $0.35, human-verified precision records at $0.75, premium direct dials at $0.25 extra, and quarterly refreshes at $0.07.

Watch out: There is no $49/mo login. You brief an ICP and buy records. Market-lead programs are listed at $50 per qualified lead. Implementation and API access are often separate line items.

Not the right fit for

SDRs who want a self-serve database login
Budgets that cannot fund a custom data campaign

Pros and cons

Clay

Public start at $167/mo
14-day trial documented
Waterfall plus Claygent in one table

Does not send mail; you still need a sequencer
Launch tier costs more, from $185/mo
Credit burn is easy to underestimate

LeadGenius

Published $0.35 and $0.75 per-record menu
Human-in-the-loop precision tier
No per-seat tax on unused licenses

Homepage still says contact for a quote
Not a self-serve prospecting login
Custom campaigns take longer than a CSV export

What each one costs

Clay

$167/mo

Free plan, paid from ~$167/mo. Confirm current terms on the vendor site.

Checked 7 Sep 2026

LeadGenius

Sales-quoted

LeadGenius does not offer self-serve seats. The homepage FAQ asks you to contact them for a detailed quote. A vendor pricing guide lists on-demand records at $0.35, precision records at $0.75, direct dials at $0.25, and quarterly refresh at $0.07. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Common questions

Can you try Clay or LeadGenius for free?

Clay carries a free tier on our listing. Clay offers a 14 day free trial.

Does Clay or LeadGenius have an MCP server?

Clay ships a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

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Editorial listings, never paid rankings. Prices checked 7 Sep 2026. Confirm current terms on the vendor site. Spot an error?