Head to head

Clay vs Kuration

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Clay

$167/mo Free tier 14 day free trial

Waterfall enrichment plus Claygent research columns for GTM and recruiting list work. Free plan exists; paid starts around $167/mo, with a 14-day trial.

Where Clay fits

  • Sourcers building enriched spreadsheets
  • Teams chaining many data vendors
  • Desks that want Claygent research columns
  • RevOps pushing clean rows to a sequencer or ATS

Kuration

$49/mo Free tier Free trial

Builds custom B2B prospect lists from events, PDFs, maps and the live web. Starter is $49/mo; the first list is free.

Where Kuration fits

  • Outbound teams building lists from events and member lists
  • Agencies that need Asia, MENA or non-English sources
  • RevOps pushing rows to HubSpot, Salesforce or Attio
  • Teams using MCP in ChatGPT, Claude or Gemini

At a glance

DetailClayKuration
Starting price$167/mo$49/mo
Free tier✓Yes✓Yes
Free trial14 day free trialYes
MCP server✓Yes✓Yes
Public API✓Yes✓Yes
Listed underLead generation, OutreachEmail finders, Lead generation, Sourcing

Where they pull apart

Clay

Stands out: 150+ provider waterfall plus Claygent on every row, with MCP and API.

Watch out: Not a sender. Paid plans start at about $167/mo, with Launch from $185/mo, and credit burn adds up.

Not the right fit for

  • Teams that need Clay to send the email
  • Buyers who want a cheap single-finder

Kuration

Stands out: AlexAI researches live sources instead of a rented database, with MCP and API included on every paid plan.

Watch out: Verified emails cost 5 credits and mobiles 10. Starter allows one LinkedIn, WhatsApp and Sales Nav connection each, and rollover caps at 3x.

Not the right fit for

  • Buyers who only want a cheap email-finder API
  • Teams that need many LinkedIn accounts on the $49 plan

Pros and cons

Clay

  • Public start at $167/mo
  • 14-day trial documented
  • Waterfall plus Claygent in one table
  • Does not send mail; you still need a sequencer
  • Launch tier costs more, from $185/mo
  • Credit burn is easy to underestimate

Kuration

  • First list free, no card
  • MCP, API and webhooks included from Starter
  • Event, PDF and maps sources, not one rented DB
  • Emails cost 5 credits, mobiles 10
  • Starter limits LinkedIn and WhatsApp to one each
  • Starter credit rollover stops at 3x

What each one costs

Clay

$167/mo

Free plan, paid from ~$167/mo. Confirm current terms on the vendor site.

Checked 7 Sep 2026

Kuration

$49/mo

First list free: 20 companies with contacts plus 1,500 credits, no card. Starter is $49/mo for 2,500 credits, Pro $149/mo for 8,000 and Scale $499/mo for 40,000, with 20 percent off on annual billing. Top-up packs start at $25 for 1,000 credits, and Enterprise starts at $2,500/mo. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Common questions

Is Clay cheaper than Kuration?
Kuration starts lower, at $49/mo against $167/mo for Clay. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Clay or Kuration for free?
Clay and Kuration carry a free tier on our listing. Clay offers a 14 day free trial. Kuration offers a free trial.
Does Clay or Kuration have an MCP server?
Clay and Kuration ship a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

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Editorial listings, never paid rankings. Prices checked 7 Sep 2026. Confirm current terms on the vendor site. Spot an error?