Waterfall B2B enrichment billed per hit, with a real free allowance. Starter is $79/mo ($59/mo billed annually).
Where Cleanlist fits
SDR teams enriching CSVs and Sales Nav lists
Buyers who want pay-per-hit waterfall data
Teams that need HubSpot or Salesforce sync
Builders who want API or MCP on Pro or Scale
At a glance
Detail
BetterContact
Cleanlist
Starting price
$15/mo
$79/mo
Free tier
✓Yes
✓Yes
Free trial
Not on record
14 day free trial
MCP server
–No
✓Yes
Public API
–No
✓Yes
Listed under
Email finders, Lead generation
Email finders, Lead generation
Where they pull apart
BetterContact
Stands out: A $15 waterfall across 10-plus sources: the anti-ZoomInfo for operators who care about hit-rate, not a branded graph.
Watch out: Starter is a toe-dip. Real volume is Pro $49 or Enterprise from $799. Free 50 credits are not a timed trial.
Not the right fit for
People who want a single branded graph
Sequencer buyers
Desks that will not wire an API
Cleanlist
Stands out: Pay only when an email or phone is found; misses cost zero credits.
Watch out: Public API and MCP start on Pro, not Starter. Phones cost 10 credits versus 1 for email. Credits roll over, seats do not.
Not the right fit for
Users who need API access on the cheapest paid plan
High-volume phone enrichment (10 credits per hit)
Pros and cons
BetterContact
Public $15 Starter waterfall
Hit-rate economics versus one expensive graph
HubSpot and Make named
Starter will not cover a real desk
Enterprise jumps to $799
Not a sequencer
Cleanlist
Hits-only billing; misses cost 0 credits
Free plan plus a 14-day Scale trial
Credit rollover on a shared team wallet
API and MCP start on Pro, not Starter
Phones cost 10 credits per successful hit
Starter caps lists at 2,500 leads
What each one costs
BetterContact
$15/mo
Checked 7 Sep 2026
Cleanlist
$79/mo
Free plan with 30 credits a month and one seat. Starter is $79/mo billed monthly or $59/mo billed annually for 1,500 credits and two seats. Pro starts at $229/mo ($172/mo annual) and Scale at $599/mo ($449/mo annual); extra seats are $20/mo. Confirm current terms on the vendor site.
Checked 18 Sep 2026
Common questions
Is BetterContact cheaper than Cleanlist?
BetterContact starts lower, at $15/mo against $79/mo for Cleanlist. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try BetterContact or Cleanlist for free?
BetterContact and Cleanlist carry a free tier on our listing. Cleanlist offers a 14 day free trial.
Does BetterContact or Cleanlist have an MCP server?
Cleanlist ships a first party MCP server, so an AI assistant can work the product directly.