Head to head

Artisan vs Okara

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Autonomous AI BDR (Ava): find, enrich, outbound, replies, meetings. Listed around $600/mo; the vendor does not publish a price grid.

Where Artisan fits

  • GTM teams replacing an SDR with an agent
  • HubSpot or Salesforce shops
  • Companies that will buy credits plus a mailbox stack
  • Buyers comparing AiSDR and Ava

Okara

$129/mo

Okara is an AI CMO. A free agent does analysis and strategy. AI CMO Lite is $129/month ($1,290/year). AI CMO Pro is $249/month ($2,490/year) for the full agent suite.

Where Okara fits

  • Seed and Series A teams that want SEO plus GEO without a CMO hire
  • Founders who will post on X and need 30 drafts a month on Lite
  • Teams that want LinkedIn, Reddit, and articles on Pro
  • Agencies looking at Okara's multi-site agency plans

At a glance

DetailArtisanOkara
Starting price600$129/mo
Free tier–No–No
MCP server–No–No
Public API–No–No
Listed underLead generation, OutreachLead generation, Outreach

Where they pull apart

Artisan

Stands out: Ava as an AI employee for outbound (HubSpot, Salesforce, Slack named), sold like headcount, not like Instantly.

Watch out: Pricing is not published. Confirm the current credit pack on a demo before you budget.

Not the right fit for

  • People who need a $29 sequencer
  • Teams that refuse autonomous outbound
  • Buyers who need a published price today

Okara

Stands out: Lite unlocks X, Influencer, GEO, and a Coding agent that opens GitHub PRs for SEO/GEO fixes. Pro adds Reddit, LinkedIn, articles, and UGC video agents, with 2,000 credits/month on paid plans.

Watch out: Unused monthly credits do not roll over. Free is 5 one-time credits and analysis only, not a 14-day Pro trial. Article generation costs 18 credits and UGC video 60, so a heavy Pro month can need a $45-$180 top-up pack.

Not the right fit for

  • Recruiting teams that need candidate outreach, not marketing agents
  • Buyers who want unused credits to roll month to month

Pros and cons

Artisan

  • Full-cycle AI BDR rather than a sequencer with a writer
  • HubSpot, Salesforce, Slack named
  • Sold as headcount replacement, which is the honest frame
  • No published pricing grid
  • Credits and mailboxes will stack on top of $600
  • Not a cheap Instantly alternative

Okara

  • Working free agent for analysis and strategy, no card
  • Lite $129/mo includes a GitHub coding agent
  • Pro $249/mo is a flat suite, not per-agent billing
  • Paid credits reset monthly and do not roll
  • Free credits are 5 one-time
  • UGC video burns 60 credits per draft

What each one costs

Artisan

600

Credit-based plans scale with lead volume, mailboxes, and dialer seats. Third-party reporting places an Employee plan near $600/mo billed annually; higher volume and Enterprise tiers are sales-quoted. Confirm current packaging on artisan.co/pricing.

Checked 8 Sep 2026

Okara

$129/mo

Free AI CMO covers analysis and strategy. Lite is $129/month or $1,290/year. Pro is $249/month or $2,490/year. Paid plans include 2,000 credits per month that reset. Top-up packs are 860 credits for $45, 2,000 for $90, and 4,600 for $180 and those credits do not expire. Agency plans are separate. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Common questions

Is Artisan cheaper than Okara?
Okara starts lower, at $129/mo against 600 for Artisan. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Artisan or Okara for free?
Neither carries a free tier on our listing.

Not the pair you wanted?

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Editorial listings, never paid rankings. Prices checked 8 Sep 2026. Confirm current terms on the vendor site. Spot an error?