Head to head

Apollo vs ZoomInfo

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Apollo

$49/mo Free tier Free trial

All-in-one B2B database plus sequencer, with a free tier and paid plans from around $49/mo.

Where Apollo fits

Outbound recruiting and sales on one database
Teams that want free-tier access to start
Desks that need sequences next to the data
Consumers of the Apollo graph via MCP or API

ZoomInfo

Sales-quoted

Enterprise B2B contact graph with direct dials, org charts, technographics and intent. Quote-based, and overkill if you only need emails.

Where ZoomInfo fits

Talent teams where sales already pays for ZoomInfo
Desks that need reports-to lines and org charts
Account-based recruiting with intent data
Enterprise processes that already include the graph

At a glance

Detail	Apollo	ZoomInfo
Starting price	$49/mo	Sales-quoted
Free tier	✓Yes	–No
Free trial	Yes	Not on record
MCP server	✓Yes	✓Yes
Public API	✓Yes	✓Yes
Listed under	Email finders, Lead generation, Outreach	Email finders, Lead generation, Visitor ID
Capterra	4.5 from 398 reviews	4.1 from 322 reviews

Where they pull apart

Apollo

Stands out: A large people database plus email sequences in one login, with MCP and a Chrome extension.

Watch out: Data quality varies by segment, and it does not match enterprise tools for intent data and org charts.

Not the right fit for

Buyers who need enterprise-class intent and org charts
Teams that want an ATS

ZoomInfo

Stands out: The buying-committee graph and intent data, not just email lookup.

Watch out: Recruiter-only desks should price Wiza, ContactOut or Tomba first. This is an enterprise contract.

Not the right fit for

Recruiter-only buyers signing a new enterprise contract
Teams that only need email and mobile lookup

Pros and cons

Apollo

Free tier, then a roughly $49/mo paid start
Database plus sequences in one login
MCP and Chrome extension

Data quality varies by segment
Less depth on intent than enterprise vendors
Credit model needs watching

ZoomInfo

Org charts and intent, not only emails
MCP available
Strong value when sales already funds the seat

No public price
Enterprise contract and sales cycle
Overkill as a recruiter-only finder

What each one costs

Apollo

$49/mo

Free, paid from ~$49/mo. Confirm current pricing on the vendor site.

Checked 7 Sep 2026

ZoomInfo

Sales-quoted

Sales-quoted. Contact the vendor for current terms. No public starting price on the vendor site as of the verification date.

Checked 16 Sep 2026

Common questions

Can you try Apollo or ZoomInfo for free?

Apollo carries a free tier on our listing. Apollo offers a free trial.

Does Apollo or ZoomInfo have an MCP server?

Apollo and ZoomInfo ship a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

All Apollo alternatives All ZoomInfo alternatives Every Email finders tool

Editorial listings, never paid rankings. Prices checked 7 Sep 2026. Confirm current terms on the vendor site. Spot an error?