Head to head

Apollo vs People Data Labs

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Apollo

$49/mo Free tier Free trial

All-in-one B2B database plus sequencer, with a free tier and paid plans from around $49/mo.

Where Apollo fits

  • Outbound recruiting and sales on one database
  • Teams that want free-tier access to start
  • Desks that need sequences next to the data
  • Consumers of the Apollo graph via MCP or API

People Data Labs

$98/mo Free tier

Person and company data sold over APIs and bulk licenses. Free plan gives 100 credits a month with contact fields hidden; Pro starts at $98/mo.

Where People Data Labs fits

  • Developers enriching person records via API
  • Products that may later license a bulk feed
  • RevOps running CSV enrichment
  • Teams testing on 100 free credits

At a glance

DetailApolloPeople Data Labs
Starting price$49/mo$98/mo
Free tier✓Yes✓Yes
Free trialYesNot on record
MCP server✓Yes–No
Public API✓Yes✓Yes
Listed underEmail finders, Lead generation, OutreachEmail finders, Lead generation
Capterra4.5 from 398 reviewsNot enough reviews

Where they pull apart

Apollo

Stands out: A large people database plus email sequences in one login, with MCP and a Chrome extension.

Watch out: Data quality varies by segment, and it does not match enterprise tools for intent data and org charts.

Not the right fit for

  • Buyers who need enterprise-class intent and org charts
  • Teams that want an ATS

People Data Labs

Stands out: A free API sandbox, then self-serve Pro with contact data, premium fields and CSV enrichment on monthly or annual terms.

Watch out: Free hides email, phone and address. Annual saves 20% but is paid up front. Bulk data licenses are Enterprise and custom priced.

Not the right fit for

  • Non-technical users who need a prospecting UI
  • Buyers who need emails on the free plan

Pros and cons

Apollo

  • Free tier, then a roughly $49/mo paid start
  • Database plus sequences in one login
  • MCP and Chrome extension
  • Data quality varies by segment
  • Less depth on intent than enterprise vendors
  • Credit model needs watching

People Data Labs

  • Free API plan, no commitment
  • Self-serve Pro from $98/mo
  • Public developer docs
  • Free plan hides contact data
  • No prospecting or outreach UI
  • Premium fields cost extra

What each one costs

Apollo

$49/mo

Free, paid from ~$49/mo. Confirm current pricing on the vendor site.

Checked 7 Sep 2026

People Data Labs

$98/mo

Free plan with up to 100 credits a month, contact data hidden. Pro starts at $98/mo for 350 credits with contact data, billed monthly or annually (annual saves 20%). Enterprise and data licenses are custom priced. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Common questions

Is Apollo cheaper than People Data Labs?
Apollo starts lower, at $49/mo against $98/mo for People Data Labs. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Apollo or People Data Labs for free?
Apollo and People Data Labs carry a free tier on our listing. Apollo offers a free trial.
Does Apollo or People Data Labs have an MCP server?
Apollo ships a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

All Apollo alternatives All People Data Labs alternatives Every Email finders tool

Editorial listings, never paid rankings. Prices checked 7 Sep 2026. Confirm current terms on the vendor site. Spot an error?