Head to head

Apollo vs Paiger

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Apollo

$49/mo Free tier Free trial

All-in-one B2B database plus sequencer, with a free tier and paid plans from around $49/mo.

Where Apollo fits

Outbound recruiting and sales on one database
Teams that want free-tier access to start
Desks that need sequences next to the data
Consumers of the Apollo graph via MCP or API

Paiger

£129/mo

Paiger is an AI business-development platform for recruiters. Candidate Marketing and Personal Brand start from £129/month. Paiger Intelligence (daily BD plans) starts from £199/month.

Where Paiger fits

360 desks that need daily vacancy and hiring-signal plans
Agencies formatting candidate CVs and spec emails at volume
Recruiters who want LinkedIn personal-brand posting in their own voice
UK boutique firms of 1-6 consultants bundling two workflows

At a glance

Detail	Apollo	Paiger
Starting price	$49/mo	£129/mo
Free tier	✓Yes	–No
Free trial	Yes	Not on record
MCP server	✓Yes	–No
Public API	✓Yes	–No
Listed under	Email finders, Lead generation, Outreach	Lead generation, Outreach, Sourcing
Capterra	4.5 from 398 reviews	Not enough reviews

Where they pull apart

Apollo

Stands out: A large people database plus email sequences in one login, with MCP and a Chrome extension.

Watch out: Data quality varies by segment, and it does not match enterprise tools for intent data and org charts.

Not the right fit for

Buyers who need enterprise-class intent and org charts
Teams that want an ATS

Paiger

Stands out: Workflows are sold separately: Intelligence for vacancy and hiring-signal BD, Candidate Marketing for branded CVs and spec emails, Personal Brand for LinkedIn content. The 1-2 consultant Candidate Marketing plan includes 1,000 formatted documents a year.

Watch out: No USD rate card. A setup fee starts from £150. Contact Finder is an add-on from £10/month. Annual billing is a 12-month term at 20% off, not month-to-month with a discount toggle only.

Not the right fit for

US teams that need a dollar checkout
In-house TA that does not sell to clients

Pros and cons

Apollo

Free tier, then a roughly $49/mo paid start
Database plus sequences in one login
MCP and Chrome extension

Data quality varies by segment
Less depth on intent than enterprise vendors
Credit model needs watching

Paiger

Candidate Marketing from £129/month on the vendor page
Workflow discounts when you stack Intelligence, Marketing, and Brand
AI research runs and document credits are published per plan

No USD rate card
Setup from £150 plus VAT
Annual is a 12-month term

What each one costs

Apollo

$49/mo

Free, paid from ~$49/mo. Confirm current pricing on the vendor site.

Checked 7 Sep 2026

Paiger

£129/mo

No USD rate card. Candidate Marketing starts at £129/month (£103.20 annual) for 1-2 consultants and 1,000 documents/year. Paiger Intelligence starts at £199/month (£159.20 annual) with 600 AI research runs. Personal Brand workflow cards start from £129/month. Annual is 20% off on a 12-month term. Setup from £150. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Common questions

Can you try Apollo or Paiger for free?

Apollo carries a free tier on our listing. Apollo offers a free trial.

Does Apollo or Paiger have an MCP server?

Apollo ships a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

All Apollo alternatives All Paiger alternatives Every Email finders tool

Editorial listings, never paid rankings. Prices checked 7 Sep 2026. Confirm current terms on the vendor site. Spot an error?