Compare/Head to head

Apollo vs Openmart

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Apollo

$49/mo Free tier Free trial

All-in-one B2B database plus sequencer, with a free tier and paid plans from around $49/mo.

Where Apollo fits

Outbound recruiting and sales on one database
Teams that want free-tier access to start
Desks that need sequences next to the data
Consumers of the Apollo graph via MCP or API

For recruiters who place into local businesses such as dental offices, clinics, veterinary practices or trades firms: Openmart finds those businesses by category and area and gives you the owner's email and phone. Free to search; exports from $149/mo.

Where Openmart fits

Healthcare, dental, veterinary and trades recruiters selling to independent practices and owner-run firms
Agencies building BD lists by city and business category
Teams that already run Clay and want local-business data in it

At a glance

Detail	Apollo	Openmart
Starting price	$49/mo	$149/mo
Free tier	✓Yes	–No
Free trial	Yes	Not on record
MCP server	✓Yes	–No
Public API	✓Yes	✓Yes
Listed under	Email finders, Lead generation, Outreach	Lead generation, Email finders
Capterra	4.5 from 398 reviews	Not enough reviews

Where they pull apart

Apollo

Stands out: A large people database plus email sequences in one login, with MCP and a Chrome extension.

Watch out: Data quality varies by segment, and it does not match enterprise tools for intent data and org charts.

Not the right fit for

Buyers who need enterprise-class intent and org charts
Teams that want an ATS

Openmart

Stands out: Owner-level contacts for businesses the big B2B databases barely cover. Its database holds 50M+ local businesses in 500+ categories across 16 markets, each with 40+ fields including Google ratings, number of locations and hiring signals, so you can filter to dental practices with two or more locations in one city and pull each owner's phone.

Watch out: It is built for selling to local businesses, not for recruiting: there are no candidate profiles and no ATS or recruiting CRM sync, only Clay. Owner phones cost 8 credits each, so Starter's 5,000 credits cover roughly 625 phones a month, and team seats need Pro at $299/mo.

Not the right fit for

Recruiters targeting mid-market or enterprise companies
Candidate sourcing

Pros and cons

Apollo

Free tier, then a roughly $49/mo paid start
Database plus sequences in one login
MCP and Chrome extension

Data quality varies by segment
Less depth on intent than enterprise vendors
Credit model needs watching

Openmart

Owner emails and direct phones for small businesses
Free plan with no card
Filters by category, location, rating and number of locations
API and Clay integration

Owner phones are expensive at 8 credits each
No recruiting CRM or ATS integration
Team seats only from the $299 Pro plan

What each one costs

Apollo

$49/mo

Free, paid from ~$49/mo. Confirm current pricing on the vendor site.

Checked 7 Sep 2026

Openmart

$149/mo

Free lets you search the 50M+ business database and save leads with no card. Starter is $149/mo ($105/mo billed annually) for 5,000 credits and up to 20k saved accounts; Pro is $299/mo ($209/mo annually) for 10,000 credits, up to 70k accounts and 3 seats; Enterprise is quoted. A business email costs 0.3 credits, an owner email 3 and an owner phone 8, basic business details export free, and paid-plan credits roll over. Confirm current terms on the vendor site.

Checked 28 Sep 2026

Common questions

Is Apollo cheaper than Openmart?

Apollo starts lower, at $49/mo against $149/mo for Openmart. That is the entry plan on each side, so the real number depends on seats and the tier you land on.

Can you try Apollo or Openmart for free?

Apollo carries a free tier on our listing. Apollo offers a free trial.

Does Apollo or Openmart have an MCP server?

Apollo ships a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

All Apollo alternatives All Openmart alternatives Every Email finders tool

Editorial listings, never paid rankings. Prices checked 7 Sep 2026. Confirm current terms on the vendor site. Spot an error?