Head to head

Apollo vs Okara

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Apollo

$49/mo Free tier Free trial

All-in-one B2B database plus sequencer, with a free tier and paid plans from around $49/mo.

Where Apollo fits

Outbound recruiting and sales on one database
Teams that want free-tier access to start
Desks that need sequences next to the data
Consumers of the Apollo graph via MCP or API

Okara

$129/mo

Okara is an AI CMO. A free agent does analysis and strategy. AI CMO Lite is $129/month ($1,290/year). AI CMO Pro is $249/month ($2,490/year) for the full agent suite.

Where Okara fits

Seed and Series A teams that want SEO plus GEO without a CMO hire
Founders who will post on X and need 30 drafts a month on Lite
Teams that want LinkedIn, Reddit, and articles on Pro
Agencies looking at Okara's multi-site agency plans

At a glance

Detail	Apollo	Okara
Starting price	$49/mo	$129/mo
Free tier	✓Yes	–No
Free trial	Yes	Not on record
MCP server	✓Yes	–No
Public API	✓Yes	–No
Listed under	Email finders, Lead generation, Outreach	Lead generation, Outreach
Capterra	4.5 from 398 reviews	Not enough reviews

Where they pull apart

Apollo

Stands out: A large people database plus email sequences in one login, with MCP and a Chrome extension.

Watch out: Data quality varies by segment, and it does not match enterprise tools for intent data and org charts.

Not the right fit for

Buyers who need enterprise-class intent and org charts
Teams that want an ATS

Okara

Stands out: Lite unlocks X, Influencer, GEO, and a Coding agent that opens GitHub PRs for SEO/GEO fixes. Pro adds Reddit, LinkedIn, articles, and UGC video agents, with 2,000 credits/month on paid plans.

Watch out: Unused monthly credits do not roll over. Free is 5 one-time credits and analysis only, not a 14-day Pro trial. Article generation costs 18 credits and UGC video 60, so a heavy Pro month can need a $45-$180 top-up pack.

Not the right fit for

Recruiting teams that need candidate outreach, not marketing agents
Buyers who want unused credits to roll month to month

Pros and cons

Apollo

Free tier, then a roughly $49/mo paid start
Database plus sequences in one login
MCP and Chrome extension

Data quality varies by segment
Less depth on intent than enterprise vendors
Credit model needs watching

Okara

Working free agent for analysis and strategy, no card
Lite $129/mo includes a GitHub coding agent
Pro $249/mo is a flat suite, not per-agent billing

Paid credits reset monthly and do not roll
Free credits are 5 one-time
UGC video burns 60 credits per draft

What each one costs

Apollo

$49/mo

Free, paid from ~$49/mo. Confirm current pricing on the vendor site.

Checked 7 Sep 2026

Okara

$129/mo

Free AI CMO covers analysis and strategy. Lite is $129/month or $1,290/year. Pro is $249/month or $2,490/year. Paid plans include 2,000 credits per month that reset. Top-up packs are 860 credits for $45, 2,000 for $90, and 4,600 for $180 and those credits do not expire. Agency plans are separate. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Common questions

Is Apollo cheaper than Okara?

Apollo starts lower, at $49/mo against $129/mo for Okara. That is the entry plan on each side, so the real number depends on seats and the tier you land on.

Can you try Apollo or Okara for free?

Apollo carries a free tier on our listing. Apollo offers a free trial.

Does Apollo or Okara have an MCP server?

Apollo ships a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

All Apollo alternatives All Okara alternatives Every Email finders tool

Editorial listings, never paid rankings. Prices checked 7 Sep 2026. Confirm current terms on the vendor site. Spot an error?