Head to head

Apollo vs Ocean.io

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Apollo

$49/mo Free tier Free trial

All-in-one B2B database plus sequencer, with a free tier and paid plans from around $49/mo.

Where Apollo fits

Outbound recruiting and sales on one database
Teams that want free-tier access to start
Desks that need sequences next to the data
Consumers of the Apollo graph via MCP or API

Ocean.io

Sales-quoted

ICP lookalike search that ranks companies from your closed-won deals. Paid plans are sales-quoted. Start free.

Where Ocean.io fits

B2B teams with a CRM full of closed-won deals
RevOps that want lookalikes pushed to Salesforce or HubSpot
Marketers who will send ranked accounts into Clay
GTM teams willing to start free, then talk to sales

At a glance

Detail	Apollo	Ocean.io
Starting price	$49/mo	Sales-quoted
Free tier	✓Yes	–No
Free trial	Yes	Not on record
MCP server	✓Yes	–No
Public API	✓Yes	–No
Listed under	Email finders, Lead generation, Outreach	Email finders, Lead generation, Sourcing
Capterra	4.5 from 398 reviews	Not enough reviews

Where they pull apart

Apollo

Stands out: A large people database plus email sequences in one login, with MCP and a Chrome extension.

Watch out: Data quality varies by segment, and it does not match enterprise tools for intent data and org charts.

Not the right fit for

Buyers who need enterprise-class intent and org charts
Teams that want an ATS

Ocean.io

Stands out: It learns your ICP from won deals, then ranks every company in the market against that segment.

Watch out: There is no public paid rate card. Paid plans are a sales conversation after you start free.

Not the right fit for

Buyers who need a printed monthly credit pack
Teams with no won-deal history to seed a search

Pros and cons

Apollo

Free tier, then a roughly $49/mo paid start
Database plus sequences in one login
MCP and Chrome extension

Data quality varies by segment
Less depth on intent than enterprise vendors
Credit model needs watching

Ocean.io

Ranks lookalikes from your won deals
Pushes to Salesforce, HubSpot, Clay
Free start, SOC 2 Type II named

No public paid prices
Needs won-deal history to shine
Not a cold-email sender

What each one costs

Apollo

$49/mo

Free, paid from ~$49/mo. Confirm current pricing on the vendor site.

Checked 7 Sep 2026

Ocean.io

Sales-quoted

Sales-quoted. Homepage offers a free start. No public paid rate card. Paid plans are a sales conversation. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Common questions

Can you try Apollo or Ocean.io for free?

Apollo carries a free tier on our listing. Apollo offers a free trial.

Does Apollo or Ocean.io have an MCP server?

Apollo ships a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

All Apollo alternatives All Ocean.io alternatives Every Email finders tool

Editorial listings, never paid rankings. Prices checked 7 Sep 2026. Confirm current terms on the vendor site. Spot an error?