Head to head

Apollo vs LeadGenius

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Apollo

$49/mo Free tier Free trial

All-in-one B2B database plus sequencer, with a free tier and paid plans from around $49/mo.

Where Apollo fits

Outbound recruiting and sales on one database
Teams that want free-tier access to start
Desks that need sequences next to the data
Consumers of the Apollo graph via MCP or API

LeadGenius

Sales-quoted

LeadGenius sells custom B2B data campaigns. The homepage FAQ tells you to contact them for a quote. A vendor pricing guide lists on-demand records from $0.35 each, not a self-serve seat.

Where LeadGenius fits

RevOps teams buying custom ICP universes
Marketers enriching event lists with humans in the loop
Sales ops that will pay $0.75 for verified precision records
Global programs that need more than a US-only file

At a glance

Detail	Apollo	LeadGenius
Starting price	$49/mo	Sales-quoted
Free tier	✓Yes	–No
Free trial	Yes	Not on record
MCP server	✓Yes	–No
Public API	✓Yes	–No
Listed under	Email finders, Lead generation, Outreach	Email finders, Lead generation
Capterra	4.5 from 398 reviews	Not enough reviews

Where they pull apart

Apollo

Stands out: A large people database plus email sequences in one login, with MCP and a Chrome extension.

Watch out: Data quality varies by segment, and it does not match enterprise tools for intent data and org charts.

Not the right fit for

Buyers who need enterprise-class intent and org charts
Teams that want an ATS

LeadGenius

Stands out: Packaging is cents-per-record by campaign: on-demand technology records at $0.35, human-verified precision records at $0.75, premium direct dials at $0.25 extra, and quarterly refreshes at $0.07.

Watch out: There is no $49/mo login. You brief an ICP and buy records. Market-lead programs are listed at $50 per qualified lead. Implementation and API access are often separate line items.

Not the right fit for

SDRs who want a self-serve database login
Budgets that cannot fund a custom data campaign

Pros and cons

Apollo

Free tier, then a roughly $49/mo paid start
Database plus sequences in one login
MCP and Chrome extension

Data quality varies by segment
Less depth on intent than enterprise vendors
Credit model needs watching

LeadGenius

Published $0.35 and $0.75 per-record menu
Human-in-the-loop precision tier
No per-seat tax on unused licenses

Homepage still says contact for a quote
Not a self-serve prospecting login
Custom campaigns take longer than a CSV export

What each one costs

Apollo

$49/mo

Free, paid from ~$49/mo. Confirm current pricing on the vendor site.

Checked 7 Sep 2026

LeadGenius

Sales-quoted

LeadGenius does not offer self-serve seats. The homepage FAQ asks you to contact them for a detailed quote. A vendor pricing guide lists on-demand records at $0.35, precision records at $0.75, direct dials at $0.25, and quarterly refresh at $0.07. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Common questions

Can you try Apollo or LeadGenius for free?

Apollo carries a free tier on our listing. Apollo offers a free trial.

Does Apollo or LeadGenius have an MCP server?

Apollo ships a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

All Apollo alternatives All LeadGenius alternatives Every Email finders tool

Editorial listings, never paid rankings. Prices checked 7 Sep 2026. Confirm current terms on the vendor site. Spot an error?