Head to head

Apollo vs Lead Rocks

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Apollo

$49/mo Free tier Free trial

All-in-one B2B database plus sequencer, with a free tier and paid plans from around $49/mo.

Where Apollo fits

  • Outbound recruiting and sales on one database
  • Teams that want free-tier access to start
  • Desks that need sequences next to the data
  • Consumers of the Apollo graph via MCP or API

Lead Rocks

$29/mo Free tier

B2B emails and phones with a LinkedIn extension. Free is 50 credits/mo. Starter is $29/mo for 1,000 credits.

Where Lead Rocks fits

  • Solo prospectors starting on 50 free credits
  • Teams that want unlimited users on $29 Starter
  • Users scraping LinkedIn with the extension
  • Shops that want email plus phone in one credit

At a glance

DetailApolloLead Rocks
Starting price$49/mo$29/mo
Free tier✓Yes✓Yes
Free trialYesNot on record
MCP server✓Yes–No
Public API✓Yes–No
Listed underEmail finders, Lead generation, OutreachEmail finders, Lead generation
Capterra4.5 from 398 reviewsNot enough reviews

Where they pull apart

Apollo

Stands out: A large people database plus email sequences in one login, with MCP and a Chrome extension.

Watch out: Data quality varies by segment, and it does not match enterprise tools for intent data and org charts.

Not the right fit for

  • Buyers who need enterprise-class intent and org charts
  • Teams that want an ATS

Lead Rocks

Stands out: One credit returns all contact details for one person, with unlimited users on every plan.

Watch out: Email automation seats start on Professional at $290/mo. CRM connections are not there yet.

Not the right fit for

  • Teams that need native CRM sync today
  • Buyers who want a public REST API

Pros and cons

Apollo

  • Free tier, then a roughly $49/mo paid start
  • Database plus sequences in one login
  • MCP and Chrome extension
  • Data quality varies by segment
  • Less depth on intent than enterprise vendors
  • Credit model needs watching

Lead Rocks

  • Free 50 credits, then Starter $29/mo
  • One credit covers email and phone
  • Unlimited users on every plan
  • No native CRM sync yet
  • Automation seats start at $290/mo
  • Free credits reset each month

What each one costs

Apollo

$49/mo

Free, paid from ~$49/mo. Confirm current pricing on the vendor site.

Checked 7 Sep 2026

Lead Rocks

$29/mo

Free is $0 with 50 credits/mo and unlimited users. Starter is $29/mo for 1,000 credits. Growth $145/mo for 5,000. Professional $290/mo for 10,000 plus one automation seat. Enterprise $580/mo for 20,000. One credit equals all contact details for one person. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Common questions

Is Apollo cheaper than Lead Rocks?
Lead Rocks starts lower, at $29/mo against $49/mo for Apollo. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Apollo or Lead Rocks for free?
Apollo and Lead Rocks carry a free tier on our listing. Apollo offers a free trial.
Does Apollo or Lead Rocks have an MCP server?
Apollo ships a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

All Apollo alternatives All Lead Rocks alternatives Every Email finders tool

Editorial listings, never paid rankings. Prices checked 7 Sep 2026. Confirm current terms on the vendor site. Spot an error?