Head to head

Apollo vs Kuration

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Apollo

$49/mo Free tier Free trial

All-in-one B2B database plus sequencer, with a free tier and paid plans from around $49/mo.

Where Apollo fits

  • Outbound recruiting and sales on one database
  • Teams that want free-tier access to start
  • Desks that need sequences next to the data
  • Consumers of the Apollo graph via MCP or API

Kuration

$49/mo Free tier Free trial

Builds custom B2B prospect lists from events, PDFs, maps and the live web. Starter is $49/mo; the first list is free.

Where Kuration fits

  • Outbound teams building lists from events and member lists
  • Agencies that need Asia, MENA or non-English sources
  • RevOps pushing rows to HubSpot, Salesforce or Attio
  • Teams using MCP in ChatGPT, Claude or Gemini

At a glance

DetailApolloKuration
Starting price$49/mo$49/mo
Free tier✓Yes✓Yes
Free trialYesYes
MCP server✓Yes✓Yes
Public API✓Yes✓Yes
Listed underEmail finders, Lead generation, OutreachEmail finders, Lead generation, Sourcing
Capterra4.5 from 398 reviewsNot enough reviews

Where they pull apart

Apollo

Stands out: A large people database plus email sequences in one login, with MCP and a Chrome extension.

Watch out: Data quality varies by segment, and it does not match enterprise tools for intent data and org charts.

Not the right fit for

  • Buyers who need enterprise-class intent and org charts
  • Teams that want an ATS

Kuration

Stands out: AlexAI researches live sources instead of a rented database, with MCP and API included on every paid plan.

Watch out: Verified emails cost 5 credits and mobiles 10. Starter allows one LinkedIn, WhatsApp and Sales Nav connection each, and rollover caps at 3x.

Not the right fit for

  • Buyers who only want a cheap email-finder API
  • Teams that need many LinkedIn accounts on the $49 plan

Pros and cons

Apollo

  • Free tier, then a roughly $49/mo paid start
  • Database plus sequences in one login
  • MCP and Chrome extension
  • Data quality varies by segment
  • Less depth on intent than enterprise vendors
  • Credit model needs watching

Kuration

  • First list free, no card
  • MCP, API and webhooks included from Starter
  • Event, PDF and maps sources, not one rented DB
  • Emails cost 5 credits, mobiles 10
  • Starter limits LinkedIn and WhatsApp to one each
  • Starter credit rollover stops at 3x

What each one costs

Apollo

$49/mo

Free, paid from ~$49/mo. Confirm current pricing on the vendor site.

Checked 7 Sep 2026

Kuration

$49/mo

First list free: 20 companies with contacts plus 1,500 credits, no card. Starter is $49/mo for 2,500 credits, Pro $149/mo for 8,000 and Scale $499/mo for 40,000, with 20 percent off on annual billing. Top-up packs start at $25 for 1,000 credits, and Enterprise starts at $2,500/mo. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Common questions

Is Apollo cheaper than Kuration?
Apollo starts lower, at $49/mo against $49/mo for Kuration. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Apollo or Kuration for free?
Apollo and Kuration carry a free tier on our listing. Apollo offers a free trial. Kuration offers a free trial.
Does Apollo or Kuration have an MCP server?
Apollo and Kuration ship a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

All Apollo alternatives All Kuration alternatives Every Email finders tool

Editorial listings, never paid rankings. Prices checked 7 Sep 2026. Confirm current terms on the vendor site. Spot an error?