Head to head

Apollo vs FindThatLead

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Apollo

$49/mo Free tier Free trial

All-in-one B2B database plus sequencer, with a free tier and paid plans from around $49/mo.

Where Apollo fits

Outbound recruiting and sales on one database
Teams that want free-tier access to start
Desks that need sequences next to the data
Consumers of the Apollo graph via MCP or API

FindThatLead

$49/mo Free trial

Finder plus email sequences in one prospecting desk, from around $49/mo with a seven-day trial.

Where FindThatLead fits

Small outbound teams that want finder plus send
Buyers who will start on a seven-day trial
Desks that want a Chrome extension
Teams that do not need MCP

At a glance

Detail	Apollo	FindThatLead
Starting price	$49/mo	$49/mo
Free tier	✓Yes	–No
Free trial	Yes	Yes
MCP server	✓Yes	–No
Public API	✓Yes	✓Yes
Listed under	Email finders, Lead generation, Outreach	Lead generation, Outreach
Capterra	4.5 from 398 reviews	4.2 from 75 reviews

Where they pull apart

Apollo

Stands out: A large people database plus email sequences in one login, with MCP and a Chrome extension.

Watch out: Data quality varies by segment, and it does not match enterprise tools for intent data and org charts.

Not the right fit for

Buyers who need enterprise-class intent and org charts
Teams that want an ATS

FindThatLead

Stands out: Find, verify and send without buying a separate sequencer.

Watch out: No MCP. Tiers run from $37 to $99/mo.

Not the right fit for

Agencies that need MCP or unlimited mailboxes
Enterprise data buyers

Pros and cons

Apollo

Free tier, then a roughly $49/mo paid start
Database plus sequences in one login
MCP and Chrome extension

Data quality varies by segment
Less depth on intent than enterprise vendors
Credit model needs watching

FindThatLead

Finder plus sequences in one login
Seven-day trial
Chrome extension available

No MCP
Pricing spans several tiers, from $37 to $99/mo
Smaller database than the bigger players

What each one costs

Apollo

$49/mo

Free, paid from ~$49/mo. Confirm current pricing on the vendor site.

Checked 7 Sep 2026

FindThatLead

$49/mo

From ~$49/mo. Confirm current terms on the vendor site.

Checked 7 Sep 2026

Common questions

Is Apollo cheaper than FindThatLead?

Apollo starts lower, at $49/mo against $49/mo for FindThatLead. That is the entry plan on each side, so the real number depends on seats and the tier you land on.

Can you try Apollo or FindThatLead for free?

Apollo carries a free tier on our listing. Apollo offers a free trial. FindThatLead offers a free trial.

Does Apollo or FindThatLead have an MCP server?

Apollo ships a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

All Apollo alternatives All FindThatLead alternatives Every Email finders tool

Editorial listings, never paid rankings. Prices checked 7 Sep 2026. Confirm current terms on the vendor site. Spot an error?