Head to head

Built In vs Glassdoor

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Built In

Sales-quoted

Tech employer brand plus jobs, aimed at a software audience. Quote-based.

Where Built In fits

  • Technology companies hiring in specific cities
  • Employer-brand teams in software
  • Talent teams that want a tech-specific audience
  • Buyers comparing tech-focused boards

Glassdoor

PPC / brand ads

Employer brand and jobs in one place, sold as advertising. Reviews drive whether people apply.

Where Glassdoor fits

  • Employer-brand teams
  • Talent teams whose reviews are hurting applications
  • Companies buying jobs and brand advertising together
  • Recruiters competing on reputation

At a glance

DetailBuilt InGlassdoor
Starting priceSales-quotedPPC / brand ads
Free tier–No–No
MCP server–No–No
Public API–No–No
Listed underJob boardsJob boards
CapterraNot enough reviews4.3 from 215 reviews

Where they pull apart

Built In

Stands out: Employer-brand pages for a tech audience rather than a bare job listing.

Watch out: No published price, and it is weak outside technology hiring.

Not the right fit for

  • Non-technical hourly hiring
  • Agencies buying contact data

Glassdoor

Stands out: Your reviews and your jobs sit on the same page candidates already visit.

Watch out: Advertising spend rather than a licence, and reviews are not something you control.

Not the right fit for

  • Teams that only want a cheap job post
  • Agencies buying contact data

Pros and cons

Built In

  • Pre-filtered technology audience
  • Brand page alongside the jobs
  • Not a general aggregator
  • No published price
  • No API or MCP
  • Weak outside tech

Glassdoor

  • Reviews sit next to your jobs
  • Candidates already use it
  • Brand and jobs on one buy
  • Advertising spend rather than a fixed price
  • No API or MCP
  • You do not control the reviews

What each one costs

Built In

Sales-quoted

Quote-based. Confirm current terms on the vendor site.

Checked 7 Sep 2026

Glassdoor

PPC / brand ads

PPC / brand ads. Confirm current terms on the vendor site.

Checked 7 Sep 2026

Common questions

Can you try Built In or Glassdoor for free?
Neither carries a free tier on our listing.

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Editorial listings, never paid rankings. Prices checked 7 Sep 2026. Confirm current terms on the vendor site. Spot an error?