Compare/Head to head

Clay vs Ocean.io

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Clay

$185/mo Free tier 14 day free trial

Waterfall enrichment plus Claygent research columns for GTM and recruiting list work. Free plan exists; paid Launch starts at $185/mo, with a 14-day trial.

Where Clay fits

  • Sourcers building enriched spreadsheets
  • Teams chaining many data vendors
  • Desks that want Claygent research columns
  • RevOps pushing clean rows to a sequencer or ATS

Ocean.io

$250/mo

ICP lookalike search that ranks companies from your closed-won deals. Growth starts at $250/mo billed annually. Free trial with trial credits.

Where Ocean.io fits

  • B2B teams with a CRM full of closed-won deals
  • RevOps that want lookalikes pushed to Salesforce or HubSpot
  • Marketers who will send ranked accounts into Clay
  • GTM teams willing to commit to an annual plan

At a glance

DetailClayOcean.io
Starting price$185/mo$250/mo
Free tier✓Yes–No
Free trial14 day free trialNot on record
MCP server✓Yes–No
Public API✓Yes–No
Listed underLead generation, OutreachEmail finders, Lead generation, Sourcing

Where they pull apart

Clay

Stands out: 150+ provider waterfall plus Claygent on every row, with MCP and API.

Watch out: Not a sender. Paid plans start at $185/mo on Launch, CRM sync needs Growth from $495/mo, and credit burn adds up.

Not the right fit for

  • Teams that need Clay to send the email
  • Buyers who want a cheap single-finder

Ocean.io

Stands out: It learns your ICP from won deals, then ranks every company in the market against that segment.

Watch out: Growth is billed annually at $3,000 a year for 60,000 credits. Revenue Navigator is priced around your credit volume through sales.

Not the right fit for

  • Buyers who need month-to-month billing
  • Teams with no won-deal history to seed a search

Pros and cons

Clay

  • Free plan, then Launch from $185/mo
  • 14-day trial documented
  • Waterfall plus Claygent in one table
  • Does not send mail; you still need a sequencer
  • CRM sync needs Growth, from $495/mo
  • Credit burn is easy to underestimate

Ocean.io

  • Ranks lookalikes from your won deals
  • Pushes to Salesforce, HubSpot, Clay
  • Free trial, SOC 2 Type II named
  • Growth is billed annually at $3,000
  • Needs won-deal history to shine
  • Not a cold-email sender

What each one costs

Clay

$185/mo

Free plan with 100 Data Credits and 500 Actions a month. Launch starts at $185 a month (2,500 Data Credits, 15,000 Actions, job change and signal tracking). Growth starts at $495 a month (6,000 Data Credits, 40,000 Actions) and adds CRM sync, HTTP API and webhooks. Enterprise is custom with an annual commitment. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Ocean.io

$250/mo

A free trial with trial credits is offered with no commitment. Growth starts at $250/mo, billed annually at $3,000 a year, for 60,000 credits valid for 12 months. Revenue Navigator is built on your own CRM deals and priced around your credit volume through sales. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Common questions

Is Clay cheaper than Ocean.io?
Clay starts lower, at $185/mo against $250/mo for Ocean.io. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Clay or Ocean.io for free?
Clay carries a free tier on our listing. Clay offers a 14 day free trial.
Does Clay or Ocean.io have an MCP server?
Clay ships a first party MCP server, so an AI assistant can work the product directly.

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Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?