Compare/Head to head

Clay vs Leadpoet

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Clay

$185/mo Free tier 14 day free trial

Waterfall enrichment plus Claygent research columns for GTM and recruiting list work. Free plan exists; paid Launch starts at $185/mo, with a 14-day trial.

Where Clay fits

  • Sourcers building enriched spreadsheets
  • Teams chaining many data vendors
  • Desks that want Claygent research columns
  • RevOps pushing clean rows to a sequencer or ATS

Leadpoet

$100/mo Free tier

Leadpoet finds B2B accounts with a live reason to buy (new hires, funding, company news, new technology, job changes) and runs the email and LinkedIn outreach from the same workspace. The pipeline, outreach and MCP server are free; credits for verified accounts start at $100 a month.

Where Leadpoet fits

  • Agencies selling recruiting or staffing services to employers that are hiring now
  • Small B2B sales teams doing account-based outreach
  • Teams that want outreach and lead research in one tool
  • Users who want to prospect from Claude or ChatGPT via MCP

At a glance

DetailClayLeadpoet
Starting price$185/mo$100/mo
Free tier✓Yes✓Yes
Free trial14 day free trialNot on record
MCP server✓Yes✓Yes
Public API✓Yes✓Yes
Listed underLead generation, OutreachEmail finders, Lead generation, LinkedIn, Outreach

Where they pull apart

Clay

Stands out: 150+ provider waterfall plus Claygent on every row, with MCP and API.

Watch out: Not a sender. Paid plans start at $185/mo on Launch, CRM sync needs Growth from $495/mo, and credit burn adds up.

Not the right fit for

  • Teams that need Clay to send the email
  • Buyers who want a cheap single-finder

Leadpoet

Stands out: Outreach, signal alerts and an MCP server all work on the Free plan, so you only pay for the researched accounts themselves. Every signal alert links to where it was published, and the AI sales agent proposes next steps that run only after you approve them.

Watch out: Credits go fast: Launch's 200 credits cover up to 20 verified accounts a month, and watching an account uses 2 credits every week even when nothing new turns up. Paid plans include only one or two contacts per account, so it suits targeted account work more than bulk list building.

Not the right fit for

  • Bulk contact list exports
  • Teams needing many contacts per account
  • Phone-first outbound

Pros and cons

Clay

  • Free plan, then Launch from $185/mo
  • 14-day trial documented
  • Waterfall plus Claygent in one table
  • Does not send mail; you still need a sequencer
  • CRM sync needs Growth, from $495/mo
  • Credit burn is easy to underestimate

Leadpoet

  • Free plan includes outreach and MCP
  • Every signal links to its source
  • Monthly billing, no annual contract
  • Few verified accounts per credit plan
  • Watched accounts use credits weekly
  • One or two contacts per account

What each one costs

Clay

$185/mo

Free plan with 100 Data Credits and 500 Actions a month. Launch starts at $185 a month (2,500 Data Credits, 15,000 Actions, job change and signal tracking). Growth starts at $495 a month (6,000 Data Credits, 40,000 Actions) and adds CRM sync, HTTP API and webhooks. Enterprise is custom with an annual commitment. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Leadpoet

$100/mo

Leadpoet has a Free plan at $0 with the company and contact pipeline, email and LinkedIn outreach (one email inbox and one LinkedIn account), 200 AI actions a month, HubSpot, Slack and webhooks, and Excel export. Paid plans add monthly credits for verified accounts: Launch is $100 a month for 200 credits (up to 20 accounts, 3 inboxes), Accelerate is $500 a month for 1,000 credits (up to 100 accounts, 10 inboxes, 2 LinkedIn accounts), and Scale is custom. Watching an account for buying signals uses 2 credits a week, and extra credits are $60 per 100. Billing is monthly with no annual contract. Confirm current terms on the vendor site.

Checked 8 Nov 2026

Common questions

Is Clay cheaper than Leadpoet?
Leadpoet starts lower, at $100/mo against $185/mo for Clay. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Clay or Leadpoet for free?
Clay and Leadpoet carry a free tier on our listing. Clay offers a 14 day free trial.
Does Clay or Leadpoet have an MCP server?
Clay and Leadpoet ship a first party MCP server, so an AI assistant can work the product directly.

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Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?