Head to head

ChooseBloom vs Loxo

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

ChooseBloom

£79/mo

Relationship-focused BD software for recruitment agencies. Starter is £79/mo billed annually for 100 tracked companies and unlimited seats.

Where ChooseBloom fits

  • UK agencies that already run Firefish or Recruitly
  • Desks that want BD signals from CRM activity
  • Teams that refuse per-recruiter seat fees
  • Agencies tracking a defined set of client companies

Loxo

$149/user/mo Free trial

Agency ATS with AI sourcing, sequences and a Chrome extension. Core is $149/user/mo billed annually, with a seven-day trial and no card.

Where Loxo fits

  • Agencies that outgrew a spreadsheet and a job board
  • Desks that want sourcing next to the ATS
  • Teams that want MCP on the ATS of record
  • Buyers who will start on a seven-day trial

At a glance

DetailChooseBloomLoxo
Starting price£79/mo$149/user/mo
Free tierNoNo
Free trialNot on recordYes
MCP serverNoYes
Public APINoYes
Listed underLead generation, CRMATS, CRM
CapterraNot enough reviews4.6 from 134 reviews

Where they pull apart

ChooseBloom

Stands out: Unlimited recruiter seats on every plan. You pay for company coverage, not headcount.

Watch out: Prices are in pounds and billed annually. Live CRM connections today are Firefish and Recruitly only.

Not the right fit for

  • US teams that need a dollar rate card
  • Agencies whose CRM is still on the roadmap

Loxo

Stands out: An ATS plus a sourcing database and MCP, built for agency desks.

Watch out: The published Core price is annual billing, and the MCP URL is issued in-product.

Not the right fit for

  • In-house talent teams that need structured hiring kits
  • Buyers working to a sub-$100 per-seat budget

Pros and cons

ChooseBloom

  • Starter £79/mo billed annually
  • Unlimited recruiter seats on every plan
  • Signals pulled from existing CRM activity
  • Annual billing, prices in pounds
  • No self-serve free trial
  • Only Firefish and Recruitly are live

Loxo

  • Public $149/user/mo Core
  • Seven-day trial, no card
  • MCP plus API on an agency ATS
  • Core price is annual billing
  • Not built for in-house structured hiring

What each one costs

ChooseBloom

£79/mo

Starter is £79/mo billed annually for 100 tracked companies and unlimited seats. Plus is £399/mo for 500 companies. Pro is £959/mo for 1,500. Enterprise is quoted. No USD rate card. No self-serve trial; buying starts with a demo. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Loxo

$149/user/mo

Core from $149/user/mo billed annually; Professional from $199/user/mo billed annually. Seven day trial. Confirm current terms on the vendor site.

Checked 19 Sep 2026

Common questions

Can you try ChooseBloom or Loxo for free?
Neither carries a free tier on our listing. Loxo offers a free trial.
Does ChooseBloom or Loxo have an MCP server?
Loxo ships a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

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Editorial listings, never paid rankings. Prices checked 19 Sep 2026. Confirm current terms on the vendor site. Spot an error?