Compare/Head to head

Apollo vs Ocean.io

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Apollo

$49/user/mo Free tier Free trial

All-in-one B2B database plus sequencer, with a free plan and paid plans from $49 per seat a month billed annually.

Where Apollo fits

  • Outbound recruiting and sales on one database
  • Teams that want free-tier access to start
  • Desks that need sequences next to the data
  • Consumers of the Apollo graph via MCP or API

Ocean.io

$250/mo

ICP lookalike search that ranks companies from your closed-won deals. Growth starts at $250/mo billed annually. Free trial with trial credits.

Where Ocean.io fits

  • B2B teams with a CRM full of closed-won deals
  • RevOps that want lookalikes pushed to Salesforce or HubSpot
  • Marketers who will send ranked accounts into Clay
  • GTM teams willing to commit to an annual plan

At a glance

DetailApolloOcean.io
Starting price$49/user/mo$250/mo
Free tier✓Yes–No
Free trialYesNot on record
MCP server✓Yes–No
Public API✓Yes–No
Listed underEmail finders, Lead generation, OutreachEmail finders, Lead generation, Sourcing
Capterra4.5 from 398 reviewsNot enough reviews

Where they pull apart

Apollo

Stands out: A large people database plus email sequences in one login, with MCP and a Chrome extension.

Watch out: Data quality varies by segment, and it does not match enterprise tools for intent data and org charts.

Not the right fit for

  • Buyers who need enterprise-class intent and org charts
  • Teams that want an ATS

Ocean.io

Stands out: It learns your ICP from won deals, then ranks every company in the market against that segment.

Watch out: Growth is billed annually at $3,000 a year for 60,000 credits. Revenue Navigator is priced around your credit volume through sales.

Not the right fit for

  • Buyers who need month-to-month billing
  • Teams with no won-deal history to seed a search

Pros and cons

Apollo

  • Free plan, then Basic at $49 per seat a month billed annually
  • Database plus sequences in one login
  • MCP and Chrome extension
  • Data quality varies by segment
  • Less depth on intent than enterprise vendors
  • Credit model needs watching

Ocean.io

  • Ranks lookalikes from your won deals
  • Pushes to Salesforce, HubSpot, Clay
  • Free trial, SOC 2 Type II named
  • Growth is billed annually at $3,000
  • Needs won-deal history to shine
  • Not a cold-email sender

What each one costs

Apollo

$49/user/mo

Apollo has a free plan with 900 credits per seat a year, granted monthly. Basic is $49 per seat a month billed annually, with 30,000 credits per seat a year granted upfront and a 14-day trial; annual billing saves 24% against monthly. Higher plans are listed on the same page. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Ocean.io

$250/mo

A free trial with trial credits is offered with no commitment. Growth starts at $250/mo, billed annually at $3,000 a year, for 60,000 credits valid for 12 months. Revenue Navigator is built on your own CRM deals and priced around your credit volume through sales. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Common questions

Is Apollo cheaper than Ocean.io?
Apollo starts lower, at $49/user/mo against $250/mo for Ocean.io. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Apollo or Ocean.io for free?
Apollo carries a free tier on our listing. Apollo offers a free trial.
Does Apollo or Ocean.io have an MCP server?
Apollo ships a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

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Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?