Work Insiders directory
Attio vs 11x
Independent of paid placements. Max two tools.
| Attio | 11x | |
|---|---|---|
| Best for | Modern CRM with a first-party MCP — people, companies, and deals an agent can actually query. | Autonomous digital workers for GTM: Alice runs outbound AI SDR workflows; Julian handles inbound voice qualification and scheduling. |
| Categories | Lead generation, CRM | Lead generation, Outreach |
| Pricing | Free plan (3 seats), paid from ~$35/user/mo annual | From $36,000/yr |
| MCP | Yes | No |
| API | Yes | No |
| AI-native | Yes | Yes |
| Features | Custom objects, MCP | Alice AI SDR, Julian voice agent, Multichannel outbound, Meeting booking |
| Overview | Attio is a flexible CRM for teams that model their own objects instead of living inside Salesforce schema. Recruiting and staffing desks use it as a pipeline CRM that is not an ATS — candidates, clients, and reqs as records, with lists and workflows on top.Not Greenhouse. Not a job board. If you need applications and a careers page, keep an ATS beside it. The first-party MCP lets an agent read and write people, companies, deals, tasks, and notes. | 11x builds autonomous digital workers for revenue teams. Alice is an AI SDR that identifies prospects from ICP and signal filters, researches accounts, personalizes multichannel outreach (email, LinkedIn, SMS), handles replies, and books meetings. Julian is a companion voice agent for inbound speed-to-lead, qualification, and scheduling across phone, SMS, and WhatsApp.The platform targets enterprise GTM motions with deep CRM integration and SOC 2 posture. Public pricing anchors Alice Growth around $36,000/year; Pro and Enterprise are quote-led, and typical first-year contracts often land higher once voice and volume are included. Demo-led sales; no self-serve free trial. |
| Visit | Visit site | Visit site |