Apollo
Our pick · we use it dailyAll-in-one data plus sequencer.
From $49/user/mo Free tier Free trial MCP server API
Bottom line
All-in-one B2B database plus sequencer, with a free plan and paid plans from $49 per seat a month billed annually.
Stands out for: A large people database plus email sequences in one login, with MCP and a Chrome extension.
Watch out for: Data quality varies by segment, and it does not match enterprise tools for intent data and org charts.
Overview
Apollo is an all-in-one B2B database plus sequencer. A large people and company graph feeds email sequences in the same login, and recruiters often use it as a cheaper alternative to enterprise data vendors. It is contact data plus outreach, not an ATS. There is a hosted MCP at mcp.apollo.io plus an API, and a Chrome extension.
Teams pick Apollo when they want data and sending without stitching a finder to a separate sender. There is a free plan with 900 credits per seat a year, and Basic is $49 per seat a month billed annually on a credit model, with a 14-day trial.
Who it's for
Best for
- Outbound recruiting and sales on one database
- Teams that want free-tier access to start
- Desks that need sequences next to the data
- Consumers of the Apollo graph via MCP or API
Not ideal for
- Buyers who need enterprise-class intent and org charts
- Teams that want an ATS
Key features
Database. Searchable database rather than one-off Chrome lookups.
Sequences. Email sequences from the desk for outbound candidates.
Screenshots
Contact and account search
Lead scoring and signals
Sales engagement
Deal management
Analytics
Workflow engine
Images: Apollo's own website. Select an image to see it full size.
MCP server
https://mcp.apollo.io/mcp
First-party MCP at mcp.apollo.io. REST plus a hosted MCP server for the Apollo database.
Setup steps and live status MCP Directory Check your stack in the MCP readiness checker
Pricing
Apollo has a free plan with 900 credits per seat a year, granted monthly. Basic is $49 per seat a month billed annually, with 30,000 credits per seat a year granted upfront and a 14-day trial; annual billing saves 24% against monthly. Higher plans are listed on the same page. Confirm current terms on the vendor site.
Checked 4 Nov 2026. Vendors change prices without notice.
Is Apollo expensive?
Apollo starts at $49/user/mo. We list 143 email finders tools in total. 57 have a free tier, and those with a public price typically start around $49 a month.
- 15 quote-based
- 57 free tier
- 115 public price
Worked out automatically from every email finders listing, so it updates as the directory changes.
Pros and cons
Pros
- Free plan, then Basic at $49 per seat a month billed annually
- Database plus sequences in one login
- MCP and Chrome extension
Cons
- Data quality varies by segment
- Less depth on intent than enterprise vendors
- Credit model needs watching
Integrations
HubSpot Salesforce Gmail Outlook Zapier
What's new at Apollo
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How Apollo compares
See all Apollo alternatives, with what each one does differently and a head to head for every pairing.
| Tool | Free tier | From | MCP | API | Compare |
|---|---|---|---|---|---|
| | ✓ | $49/user/mo | ✓ | ✓ | |
| | – | Sales-quoted | ✓ | ✓ | Compare |
| | ✓ | $34/mo | ✓ | ✓ | Compare |
| | – | $37.60/mo | ✓ | ✓ | Compare |
| | ✓ | $185/mo | ✓ | ✓ | Compare |
Sales-quoted MCP API
Enterprise graph, org charts and intent if sales already pays for it.
$34/mo Free tier MCP API
Cleaner finder-plus-verifier if you do not need a sequencer.
$37.60/mo MCP API
Better mailbox infrastructure if Apollo sending is not enough.
$185/mo Free tier MCP API
Waterfall enrichment if one database is too thin.
Your next step
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Frequently asked questions
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