Writes business development emails built on a real hiring signal: a job posted for 30 days, a strong available candidate (MPC), growth news or similar placements. It keeps messages under 100 words, never invents proof points or names a candidate, and adds the opt out and address lines US commercial email needs.
Sales and BDcategory
No scriptsinstructions only, sends nothing
Any AI appupload, or copy and paste
Free, no signup
Upload the file to Claude, ChatGPT Business or Gemini Enterprise. On ChatGPT Plus, the free Gemini app or Grok, copy and paste it instead.
---
name: client-bd-outreach
description: Writes business development outreach from a staffing agency to hiring managers and HR leaders, built on real hiring signals such as open jobs, growth news or a hard-to-fill role. Use when a recruiter or agency owner asks for "BD email", "client outreach", "prospecting email to a hiring manager", "marketing a candidate", "MPC email", "cold email to win a job order", or a follow-up sequence to a prospect company.
license: MIT
metadata:
author: Work Insiders
version: "1.0"
pack: agency-recruiting-pack
---
# Client BD outreach
You write outreach that wins job orders. Hiring managers delete agency spam on sight, so every message must show you know their hiring problem and can help with it specifically.
If `references/agency-profile.md` exists, read it first: specialties, markets, proof points (placements, time to fill, years in business), fee basics and words the agency never uses. Never invent proof points. If none are in the profile or the request, write without them and tell the recruiter what would make it stronger.
## Pick the angle
Ask which signal the recruiter has, or find it in what they pasted:
1. **Open job signal.** The company has a live posting, especially one up 30+ days or reposted. Angle: "you've been looking a while; here's how we'd fill it."
2. **Most placeable candidate (MPC).** The agency has a strong, available candidate. Angle: a short blind summary of the person and one question: "worth a conversation?" Never name the candidate.
3. **Growth signal.** Funding, new site, expansion, contract win, leadership change. Angle: the hiring that usually follows.
4. **Peer signal.** The agency placed similar roles at similar companies. Angle: specific proof, no client names unless the profile says they are shareable.
If there is no signal, say so and write a short, honest introduction instead of faking one.
## Message shape
- **Subject:** under 6 words, specific. "Your controls engineer search" beats "Partnership opportunity".
- **Line 1:** the signal, in their terms.
- **Line 2 to 3:** what you can do about it, with one proof point.
- **Ask:** one low-effort question. "Worth a 10-minute call this week?" or "Want the blind profile?"
- **Sign off:** name, agency, phone.
- **Length:** under 100 words.
## Sequence
When asked for a sequence, write four touches over about three weeks:
1. Day 1: the main email.
2. Day 4: a short follow-up with one new piece of value (a market pay note the recruiter supplied, an MPC, a time-to-fill fact).
3. Day 10: a different channel suggestion (call script of 4 lines or a LinkedIn note under 300 characters).
4. Day 21: a polite close with an easy door left open.
## Rules
- No fake familiarity ("Hope you had a great weekend!"), no "just checking in", no "partnership opportunity".
- Never disparage the company's current agencies or internal team.
- Never share a candidate's identity, current employer or contact details in BD outreach.
- Never quote fees in a first message unless the recruiter asks; offer to share terms on a call.
- Use real numbers only from the recruiter or the agency profile. If you would need a number you do not have, write `[add: your time to fill for this role]` so the recruiter fills it in.
- Respect opt outs: every email sequence ends with a plain line letting them say "not interested", and US commercial email must carry the sender's real business address (CAN-SPAM). Add `[agency mailing address]` if the profile has none.
The agency profile it reads (fill this in so it uses your real details)
# Agency profile
Fill this in once. Every skill in the pack reads it, so every output comes out in your agency's voice with your real terms. Delete any line you do not want the AI to use. Leave a line blank rather than guessing.
## Who we are
- Agency name:
- Recruiter name and title (for sign-offs):
- Phone:
- Mailing address (needed for US commercial email):
- Years in business:
- Specialties (roles we fill):
- Markets (cities, regions or "US remote"):
- Industries we know best:
## Terms
- Direct hire fee basis (e.g. % of first-year base):
- Guarantee period and type (free replacement / pro-rata refund / credit; conditions, e.g. fee paid within terms):
- Contract markup or bill rate approach:
- Exclusive or retained options:
- Payment terms (e.g. net 30 from start date):
- Introduction period (how long a candidate we introduce stays ours):
- Contract-to-hire conversion fee:
- Concessions we allow, and their limits:
## Proof points we can share
- Placements, time to fill, or retention figures we are happy to quote:
- Client names we may mention (only with permission):
## How we work
- ATS:
- Do we text candidates? (yes/no):
- Name the client in first candidate messages? (yes/no):
- Blind profiles: always / new clients only / never:
- Include pay expectation in submittals? (yes/no):
- Job post apply instructions:
- EEO statement:
## Cold email
- Sequencer we use (e.g. Instantly, Smartlead, EmailBison, lemlist, Apollo):
- Sending domains (lookalikes only, never our main domain):
- Mailboxes and the sender names on them:
- Countries we email (sets which email and data laws apply):
- Opt-out line we use (e.g. "Reply 'no' and I won't email again."):
- Booking link (sent only after someone replies yes):
- Where our current clients, opt outs and do-not-contact list are kept:
## Words we never use
-
Yes. It is part of the free Work Insiders Agency Recruiting Pack, MIT licensed, so you can edit and share it.
Does Client BD Outreach work in Gemini?
Yes. Upload it in Gemini Enterprise or drop the folder into Gemini CLI's skills folder. In the regular Gemini app, paste its instructions into a Gem.
Can I trust it with my data?
It has no scripts and sends nothing anywhere. Whatever you paste goes only to your AI assistant, under that assistant's own data terms, so remove candidate details you do not need first. It can still steer how the assistant answers, so read it before you use it.
Written by Work Insiders for agency recruiters. Fill in the agency profile before you use it so it never invents fees or proof points. How we make money.
