Compare/Head to head

Happierleads vs RB2B

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Happierleads

$99/mo Free trial

Person-level B2B visitor ID with email and LinkedIn, then route to outreach. $99/mo, with a seven-day trial and no card.

Where Happierleads fits

  • Recruiting and GTM teams identifying website visitors
  • Desks that want person-level email and LinkedIn, not just company
  • Buyers who want a seven-day no-card trial
  • Teams wiring an MCP server into agents

RB2B

$79/mo Free tier Free trial

Person-level US website visitor identification. Free company-level plan; Starter is $79/mo; 7-day Pro trial.

Where RB2B fits

  • US inbound teams who want to know which person is on the site
  • HubSpot or Salesforce shops
  • Clay and Instantly users turning visits into outbound
  • Buyers who will start free at company-level

At a glance

DetailHappierleadsRB2B
Starting price$99/mo$79/mo
Free tier–No✓Yes
Free trialYesYes
MCP server✓Yes–No
Public API✓Yes–No
Listed underEmail finders, Lead generation, Visitor IDEmail finders, Lead generation, Visitor ID
Capterra4.8 from 78 reviewsNot enough reviews

Where they pull apart

Happierleads

Stands out: Person-level visitor ID rather than company-level, plus an MCP server.

Watch out: The LinkedIn Chrome extension is still in beta.

Not the right fit for

  • Teams that only need a contact finder, not visitor ID

RB2B

Stands out: US person-level visitor ID with a forever-free company-level rung, with HubSpot, Salesforce, Slack, Clay, and Zapier named.

Watch out: Person-level starts at Starter $79. Pro is $149 and Pro+ $199. This is US-centric; do not expect EU personal identification.

Not the right fit for

  • EU GDPR-first visitor ID
  • Teams that only need account-level (Albacross/Snitcher)
  • People who need a sequencer

Pros and cons

Happierleads

  • Public price at $99/mo
  • Seven-day trial, no card
  • Person-level identification, not only company
  • Chrome extension still in beta
  • Visitor ID coverage varies by region and traffic

RB2B

  • Forever-free company-level plus $79 person-level Starter
  • 7-day trial
  • HubSpot, Salesforce, Slack, Clay, Zapier named
  • US person-level, not a global GDPR product
  • Not a sequencer
  • Paid rungs escalate quickly

What each one costs

Happierleads

$99/mo

Priced per identified visitor, not per seat: from $99/mo for 300 leads, falling to $699/mo for 5,000 leads. Every feature and unlimited seats are included on every plan, annual billing takes 30% off, and there is a 7-day free trial with no card. Confirm current terms on the vendor site.

Checked 4 Nov 2026

RB2B

$79/mo

Free is $0 with company-level ID and 150 resolutions a month. Starter is $79/mo for person-level LinkedIn URLs to Slack or Teams and 300 resolutions. Pro starts at $149/mo with business emails and all integrations, and Pro+ starts at $199/mo with premium resolution, both from 600 resolutions a month. Overage is 45 cents a resolution on Starter and 25 cents on Pro and Pro+. Every account gets a 7-day full-featured trial with no card. Person-level ID is US only. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Common questions

Is Happierleads cheaper than RB2B?
RB2B starts lower, at $79/mo against $99/mo for Happierleads. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Happierleads or RB2B for free?
RB2B carries a free tier on our listing. Happierleads offers a free trial. RB2B offers a free trial.
Does Happierleads or RB2B have an MCP server?
Happierleads ships a first party MCP server, so an AI assistant can work the product directly.

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Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?