Compare/Head to head

GMass vs lemlist

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

GMass

$20/mo Free trial

Mail merge and cold email that runs inside Gmail. Standard is $29.95/mo, or $20/mo billed yearly at $249.

Where GMass fits

People who already send from Gmail
Small teams running mail merges
Senders who want follow-ups on Premium
Teams that later need inbox rotation

lemlist

$55/mo 14 day free trial

Multichannel sequences with image-heavy personalization, from $55/mo with a 14-day trial and a Chrome extension included.

Where lemlist fits

Outbound teams that need more than plain-text volume
Desks mixing email and LinkedIn
Buyers who want a 14-day trial
Teams attaching MCP to campaign data

At a glance

Detail	GMass	lemlist
Starting price	$20/mo	$55/mo
Free tier	–No	–No
Free trial	Yes	14 day free trial
MCP server	–No	✓Yes
Public API	✓Yes	✓Yes
Listed under	Lead generation, Outreach	Lead generation, LinkedIn, Outreach
Capterra	Not enough reviews	4.6 from 387 reviews

Where they pull apart

GMass

Stands out: Every plan sends unlimited emails from your own Gmail account and includes free address verification.

Watch out: Standard has no follow-up sequences, A/B tests or API. Those start on Premium at $39.95/mo, and inbox rotation needs Professional.

Not the right fit for

Teams not on Gmail or Google Workspace
Buyers who need sequences on the cheapest plan

lemlist

Stands out: Creative personalization plus email and LinkedIn in one sequence, with MCP.

Watch out: Multichannel costs $87/mo billed annually, or $109 monthly, so check which plan covers your channels.

Not the right fit for

Agencies that only need unlimited mailboxes
Buyers who want calls as a first-class channel

Pros and cons

GMass

Unlimited emails on every plan
Works inside Gmail
Standard from $20/mo billed yearly

No sequences on Standard
API starts on Premium
Gmail and Google Workspace only

lemlist

Public $55/mo entry plan
14-day trial
Chrome extension included

Higher tiers sit close to the entry price
Not mailbox-farm infrastructure
No calls channel

What each one costs

GMass

$20/mo

Standard is $20/month billed yearly ($249), or $29.95 monthly. Premium is $29/month yearly ($349), or $39.95 monthly, and adds sequences and the API. Professional is $49/month yearly ($599), or $59.95 monthly, with inbox rotation, and team plans cost more. Confirm current terms on the vendor site.

Checked 4 Nov 2026

lemlist

$55/mo

Email plan is $55/month billed annually, or $69 monthly, with unlimited users. Multichannel is $87/month annually, or $109 monthly. Enterprise is sales-quoted. Data add-ons start at $16/month. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Common questions

Is GMass cheaper than lemlist?

GMass starts lower, at $20/mo against $55/mo for lemlist. That is the entry plan on each side, so the real number depends on seats and the tier you land on.

Can you try GMass or lemlist for free?

Neither carries a free tier on our listing. GMass offers a free trial. lemlist offers a 14 day free trial.

Does GMass or lemlist have an MCP server?

lemlist ships a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

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Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?