Compare/Head to head

Cognism vs LeadGenius

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Cognism

Sales-quoted

B2B contact and company data with phone-verified mobiles and strong EMEA coverage. Quote-based; Standard and Pro packages include 5 seats.

Where Cognism fits

  • EMEA sales teams that need mobiles
  • Enterprises replacing a ZoomInfo-class contract
  • Teams that want intent data with contacts
  • Buyers who care about GDPR positioning

LeadGenius

Sales-quoted

LeadGenius sells custom B2B data campaigns. The homepage FAQ tells you to contact them for a quote. A vendor pricing guide lists on-demand records from $0.35 each, not a self-serve seat.

Where LeadGenius fits

  • RevOps teams buying custom ICP universes
  • Marketers enriching event lists with humans in the loop
  • Sales ops that will pay $0.75 for verified precision records
  • Global programs that need more than a US-only file

At a glance

DetailCognismLeadGenius
Starting priceSales-quotedSales-quoted
Free tier–No–No
MCP server–No–No
Public API✓Yes–No
Listed underEmail finders, Lead generationEmail finders, Lead generation

Where they pull apart

Cognism

Stands out: Phone-verified mobile numbers, on-demand verification and Bombora intent data on the Pro package.

Watch out: No published price. CRM enrichment and API or bulk delivery are separate add-ons, and API access needs a prospecting seat.

Not the right fit for

  • Solo SDRs who need a cheap self-serve database
  • Teams that only want a US email finder

LeadGenius

Stands out: Packaging is cents-per-record by campaign: on-demand technology records at $0.35, human-verified precision records at $0.75, premium direct dials at $0.25 extra, and quarterly refreshes at $0.07.

Watch out: There is no $49/mo login. You brief an ICP and buy records. Market-lead programs are listed at $50 per qualified lead. Implementation and API access are often separate line items.

Not the right fit for

  • SDRs who want a self-serve database login
  • Budgets that cannot fund a custom data campaign

Pros and cons

Cognism

  • Phone-verified mobile numbers
  • Intent data on the Pro package
  • Revealed contacts reusable for the contract
  • No public self-serve price
  • CRM enrichment is a paid add-on
  • API delivery costs extra

LeadGenius

  • Published $0.35 and $0.75 per-record menu
  • Human-in-the-loop precision tier
  • No per-seat tax on unused licenses
  • Homepage still says contact for a quote
  • Not a self-serve prospecting login
  • Custom campaigns take longer than a CSV export

What each one costs

Cognism

Sales-quoted

Sales-quoted. No public rate card on the vendor site. Standard and Pro prospecting packages each include 5 seats; CRM enrichment and API or bulk data delivery are priced separately by volume. Confirm current terms on the vendor site.

Checked 4 Nov 2026

LeadGenius

Sales-quoted

LeadGenius does not offer self-serve seats. The homepage FAQ asks you to contact them for a detailed quote. A vendor pricing guide lists on-demand records at $0.35, precision records at $0.75, direct dials at $0.25, and quarterly refresh at $0.07. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Common questions

Can you try Cognism or LeadGenius for free?
Neither carries a free tier on our listing.

Not the pair you wanted?

All Cognism alternatives All LeadGenius alternatives Every Email finders tool

Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?