Compare/Head to head

Clay vs LeadMagic

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Clay

$185/mo Free tier 14 day free trial

Waterfall enrichment plus Claygent research columns for GTM and recruiting list work. Free plan exists; paid Launch starts at $185/mo, with a 14-day trial.

Where Clay fits

  • Sourcers building enriched spreadsheets
  • Teams chaining many data vendors
  • Desks that want Claygent research columns
  • RevOps pushing clean rows to a sequencer or ATS

LeadMagic

$82.50/mo

Credit-based email, mobile and validation APIs for recruiting and sales lists, from $82.50/mo billed annually. You are charged on valid results, not attempts.

Where LeadMagic fits

  • RevOps and sourcers enriching over API
  • Teams that want pay-per-valid-result, not a heavy interface
  • MCP enrichment in agent workflows
  • Agencies feeding Clay, Instantly or Smartlead

At a glance

DetailClayLeadMagic
Starting price$185/mo$82.50/mo
Free tier✓Yes–No
Free trial14 day free trialNot on record
MCP server✓Yes✓Yes
Public API✓Yes✓Yes
Listed underLead generation, OutreachEmail finders, Verification, Lead generation

Where they pull apart

Clay

Stands out: 150+ provider waterfall plus Claygent on every row, with MCP and API.

Watch out: Not a sender. Paid plans start at $185/mo on Launch, CRM sync needs Growth from $495/mo, and credit burn adds up.

Not the right fit for

  • Teams that need Clay to send the email
  • Buyers who want a cheap single-finder

LeadMagic

Stands out: Pay-per-valid-result enrichment with hosted MCP and a public API.

Watch out: It enriches but does not send, so a sequencer is still needed.

Not the right fit for

  • Recruiters who want a LinkedIn Chrome finder as the product
  • Buyers who need a sequencer

Pros and cons

Clay

  • Free plan, then Launch from $185/mo
  • 14-day trial documented
  • Waterfall plus Claygent in one table
  • Does not send mail; you still need a sequencer
  • CRM sync needs Growth, from $495/mo
  • Credit burn is easy to underestimate

LeadMagic

  • Pay per valid result, not per attempt
  • Hosted MCP plus REST
  • Named hooks into Clay, Apollo, Instantly and Smartlead
  • Not a sending tool
  • No interface for browsing prospects
  • Credit maths needs watching at volume

What each one costs

Clay

$185/mo

Free plan with 100 Data Credits and 500 Actions a month. Launch starts at $185 a month (2,500 Data Credits, 15,000 Actions, job change and signal tracking). Growth starts at $495 a month (6,000 Data Credits, 40,000 Actions) and adds CRM sync, HTTP API and webhooks. Enterprise is custom with an annual commitment. Confirm current terms on the vendor site.

Checked 4 Nov 2026

LeadMagic

$82.50/mo

Essential is $82.50/mo billed annually ($990 a year), or $99 monthly, for 5,000 credits a month. Growth is $249 monthly ($2,490 a year), Professional $499 monthly ($4,990 a year) and Ultimate $849 monthly ($8,490 a year). Annual billing is 10 months for 12. One credit pool covers every endpoint and empty lookups are free; an email costs 1 credit and a mobile 5. There are no free credits. API, CLI and MCP access are on every plan. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Common questions

Is Clay cheaper than LeadMagic?
LeadMagic starts lower, at $82.50/mo against $185/mo for Clay. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Clay or LeadMagic for free?
Clay carries a free tier on our listing. Clay offers a 14 day free trial.
Does Clay or LeadMagic have an MCP server?
Clay and LeadMagic ship a first party MCP server, so an AI assistant can work the product directly.

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Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?