Compare/Head to head

Ashby vs Kula

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Ashby

$400/mo

All-in-one ATS plus analytics for growth teams. Foundations starts at $400/month for up to 100 employees, with 10% off annual.

Where Ashby fits

Growth-stage talent teams
Companies that want analytics without a second tool
Desks that want MCP on hiring data
Teams comparing Ashby against Greenhouse

Kula

$5,120/yr

AI-native ATS with pipelines, outreach and AI screening in one desk, from $5,120 a year on annual billing.

Where Kula fits

Modern in-house talent teams that want an agent in the workflow
Teams consolidating tracking, notes and scheduling
Desks that screen inbound applicants with AI
Buyers comfortable paying annually

At a glance

Detail	Ashby	Kula
Starting price	$400/mo	$5,120/yr
Free tier	–No	–No
MCP server	✓Yes	–No
Public API	✓Yes	✓Yes
Listed under	ATS, Dashboards & leaderboards, CRM	ATS, Outreach, CRM
Capterra	4.4 from 15 reviews	Not enough reviews

Where they pull apart

Ashby

Stands out: Scheduling, CRM, reporting and analytics in one ATS, with a hosted MCP.

Watch out: The $400/month floor is real, and the higher tiers go back to a sales conversation.

Not the right fit for

Agencies that need a staffing CRM
Buyers who cannot start at $400/month

Kula

Stands out: AI screening plus outreach inside the ATS, with a published annual price.

Watch out: Annual billing up front, and no MCP if you want to drive it from an assistant.

Not the right fit for

Agencies that need a staffing CRM
Teams that need MCP today

Pros and cons

Ashby

Analytics inside the ATS rather than a separate product
Hosted MCP plus API
Published entry price

$400/month floor
Higher tiers are quote-only
Priced on headcount, not recruiter seats

Kula

Published annual price, unusual for an AI-native ATS
AI screening as a first-party feature
Outreach lives in the ATS

Annual commitment up front
No MCP
Not built for agency desks

What each one costs

Ashby

$400/mo

Foundations is $400 a month for companies with up to 100 employees, billed monthly, with 10% off for an annual commitment. Plus (101 to 1,000 employees) and Enterprise are custom-priced. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Kula

$5,120/yr

Pricing is based on company headcount, not seats. The 1 to 50 employee band is $5,120 per year on annual billing, with every feature included. Larger bands are quoted on a call. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Common questions

Is Ashby cheaper than Kula?

Ashby starts lower, at $400/mo against $5,120/yr for Kula. That is the entry plan on each side, so the real number depends on seats and the tier you land on.

Can you try Ashby or Kula for free?

Neither carries a free tier on our listing.

Does Ashby or Kula have an MCP server?

Ashby ships a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

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Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?