Compare/Head to head

Apollo vs Paiger

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Apollo

$49/user/mo Free tier Free trial

All-in-one B2B database plus sequencer, with a free plan and paid plans from $49 per seat a month billed annually.

Where Apollo fits

  • Outbound recruiting and sales on one database
  • Teams that want free-tier access to start
  • Desks that need sequences next to the data
  • Consumers of the Apollo graph via MCP or API

Paiger

£129/mo

Paiger is an AI business-development platform for recruiters. Candidate Marketing and Personal Brand start from £129/month. Paiger Intelligence (daily BD plans) starts from £199/month.

Where Paiger fits

  • 360 desks that need daily vacancy and hiring-signal plans
  • Agencies formatting candidate CVs and spec emails at volume
  • Recruiters who want LinkedIn personal-brand posting in their own voice
  • UK boutique firms of 1-6 consultants bundling two workflows

At a glance

DetailApolloPaiger
Starting price$49/user/mo£129/mo
Free tier✓Yes–No
Free trialYesNot on record
MCP server✓Yes–No
Public API✓Yes–No
Listed underEmail finders, Lead generation, OutreachLead generation, Outreach, Sourcing
Capterra4.5 from 398 reviewsNot enough reviews

Where they pull apart

Apollo

Stands out: A large people database plus email sequences in one login, with MCP and a Chrome extension.

Watch out: Data quality varies by segment, and it does not match enterprise tools for intent data and org charts.

Not the right fit for

  • Buyers who need enterprise-class intent and org charts
  • Teams that want an ATS

Paiger

Stands out: Workflows are sold separately: Intelligence for vacancy and hiring-signal BD, Candidate Marketing for branded CVs and spec emails, Personal Brand for LinkedIn content. The 1-2 consultant Candidate Marketing plan includes 1,000 formatted documents a year.

Watch out: No USD rate card. A setup fee starts from £150. Contact Finder is an add-on from £10/month. Annual billing is a 12-month term at 20% off, not month-to-month with a discount toggle only.

Not the right fit for

  • US teams that need a dollar checkout
  • In-house TA that does not sell to clients

Pros and cons

Apollo

  • Free plan, then Basic at $49 per seat a month billed annually
  • Database plus sequences in one login
  • MCP and Chrome extension
  • Data quality varies by segment
  • Less depth on intent than enterprise vendors
  • Credit model needs watching

Paiger

  • Candidate Marketing from £129/month on the vendor page
  • Workflow discounts when you stack Intelligence, Marketing, and Brand
  • AI research runs and document credits are published per plan
  • No USD rate card
  • Setup from £150 plus VAT
  • Annual is a 12-month term

What each one costs

Apollo

$49/user/mo

Apollo has a free plan with 900 credits per seat a year, granted monthly. Basic is $49 per seat a month billed annually, with 30,000 credits per seat a year granted upfront and a 14-day trial; annual billing saves 24% against monthly. Higher plans are listed on the same page. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Paiger

£129/mo

No USD rate card. Candidate Marketing starts at £129/month (£103.20 annual) for 1-2 consultants and 1,000 documents/year. Paiger Intelligence starts at £199/month (£159.20 annual) with 600 AI research runs. Personal Brand workflow cards start from £129/month. Annual is 20% off on a 12-month term. Setup from £150. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Common questions

Can you try Apollo or Paiger for free?
Apollo carries a free tier on our listing. Apollo offers a free trial.
Does Apollo or Paiger have an MCP server?
Apollo ships a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

All Apollo alternatives All Paiger alternatives Every Email finders tool

Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?