Compare/Head to head

Apollo vs Okara

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Apollo

$49/user/mo Free tier Free trial

All-in-one B2B database plus sequencer, with a free plan and paid plans from $49 per seat a month billed annually.

Where Apollo fits

  • Outbound recruiting and sales on one database
  • Teams that want free-tier access to start
  • Desks that need sequences next to the data
  • Consumers of the Apollo graph via MCP or API

Okara

$108/mo

Okara is an AI CMO. AI CMO Lite is $129/month, or $1,290/year ($108 a month). AI CMO Pro is $249/month, or $2,490/year, for the full agent suite. A 7-day free trial is offered.

Where Okara fits

  • Seed and Series A teams that want SEO plus GEO without a CMO hire
  • Founders who will post on X and need 30 drafts a month on Lite
  • Teams that want LinkedIn, Reddit, and articles on Pro
  • Agencies looking at Okara's multi-site agency plans

At a glance

DetailApolloOkara
Starting price$49/user/mo$108/mo
Free tier✓Yes–No
Free trialYesNot on record
MCP server✓Yes–No
Public API✓Yes–No
Listed underEmail finders, Lead generation, OutreachLead generation, Outreach
Capterra4.5 from 398 reviewsNot enough reviews

Where they pull apart

Apollo

Stands out: A large people database plus email sequences in one login, with MCP and a Chrome extension.

Watch out: Data quality varies by segment, and it does not match enterprise tools for intent data and org charts.

Not the right fit for

  • Buyers who need enterprise-class intent and org charts
  • Teams that want an ATS

Okara

Stands out: Lite unlocks X, Influencer, GEO, and a Coding agent that opens GitHub PRs for SEO/GEO fixes. Pro adds Reddit, LinkedIn, articles, and UGC video agents, with 2,000 credits/month on paid plans.

Watch out: Unused monthly credits do not roll over. There is no free plan, only a 7-day free trial. Article generation costs 18 credits and UGC video 60, so a heavy Pro month can burn credits fast.

Not the right fit for

  • Recruiting teams that need candidate outreach, not marketing agents
  • Buyers who want unused credits to roll month to month

Pros and cons

Apollo

  • Free plan, then Basic at $49 per seat a month billed annually
  • Database plus sequences in one login
  • MCP and Chrome extension
  • Data quality varies by segment
  • Less depth on intent than enterprise vendors
  • Credit model needs watching

Okara

  • 7-day free trial before you pay
  • Lite $129/mo includes a GitHub coding agent
  • Pro $249/mo is a flat suite, not per-agent billing
  • Paid credits reset monthly and do not roll
  • No free plan, only a 7-day trial
  • UGC video burns 60 credits per draft

What each one costs

Apollo

$49/user/mo

Apollo has a free plan with 900 credits per seat a year, granted monthly. Basic is $49 per seat a month billed annually, with 30,000 credits per seat a year granted upfront and a 14-day trial; annual billing saves 24% against monthly. Higher plans are listed on the same page. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Okara

$108/mo

AI CMO Lite is $1,290 a year billed annually ($108 a month), or $129 billed monthly. AI CMO Pro is $2,490 a year ($208 a month), or $249 monthly, and adds the content writer, Reddit, LinkedIn and UGC video agents. Annual billing gives 2 months free. Enterprise is custom priced by number of websites and adds SSO, audit logs and SLAs. A 7-day free trial is offered and you can cancel anytime. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Common questions

Is Apollo cheaper than Okara?
Apollo starts lower, at $49/user/mo against $108/mo for Okara. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Apollo or Okara for free?
Apollo carries a free tier on our listing. Apollo offers a free trial.
Does Apollo or Okara have an MCP server?
Apollo ships a first party MCP server, so an AI assistant can work the product directly.

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Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?