Compare/Head to head

Apollo vs LeadIQ

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Apollo

$49/user/mo Free tier Free trial

All-in-one B2B database plus sequencer, with a free plan and paid plans from $49 per seat a month billed annually.

Where Apollo fits

  • Outbound recruiting and sales on one database
  • Teams that want free-tier access to start
  • Desks that need sequences next to the data
  • Consumers of the Apollo graph via MCP or API

LeadIQ

$200/mo Free tier

B2B prospecting data with a Chrome capture flow, credit-metered email and mobile, and an MCP server. Free plan; paid Pro starts at $200/mo for 200 credits.

Where LeadIQ fits

  • SDR teams capturing from Sales Navigator
  • Desks already on Salesforce or HubSpot
  • Teams that want MCP access on paid credits
  • Outbound orgs that sequence into Outreach or Salesloft

At a glance

DetailApolloLeadIQ
Starting price$49/user/mo$200/mo
Free tier✓Yes✓Yes
Free trialYesNot on record
MCP server✓Yes✓Yes
Public API✓Yes✓Yes
Listed underEmail finders, Lead generation, OutreachEmail finders, Lead generation
Capterra4.5 from 398 reviews4.4 from 25 reviews

Where they pull apart

Apollo

Stands out: A large people database plus email sequences in one login, with MCP and a Chrome extension.

Watch out: Data quality varies by segment, and it does not match enterprise tools for intent data and org charts.

Not the right fit for

  • Buyers who need enterprise-class intent and org charts
  • Teams that want an ATS

LeadIQ

Stands out: Universal credits plus an MCP server, with capture into Salesforce, HubSpot, Outreach, and Salesloft.

Watch out: A mobile number costs 10 credits versus 1 for email, so calling-heavy teams burn the meter fast. MCP needs a paid plan. Pro caps at five users.

Not the right fit for

  • Teams that only need cheap email finder credits
  • Orgs that need more than five seats without Enterprise

Pros and cons

Apollo

  • Free plan, then Basic at $49 per seat a month billed annually
  • Database plus sequences in one login
  • MCP and Chrome extension
  • Data quality varies by segment
  • Less depth on intent than enterprise vendors
  • Credit model needs watching

LeadIQ

  • Free plan with 50 credits, one user
  • MCP server plus GraphQL and REST APIs
  • Native Salesforce, HubSpot, Outreach, Salesloft
  • Phones cost 10 credits vs 1 for email
  • Pro is limited to five users
  • Lando Agent sits on Enterprise only

What each one costs

Apollo

$49/user/mo

Apollo has a free plan with 900 credits per seat a year, granted monthly. Basic is $49 per seat a month billed annually, with 30,000 credits per seat a year granted upfront and a 14-day trial; annual billing saves 24% against monthly. Higher plans are listed on the same page. Confirm current terms on the vendor site.

Checked 4 Nov 2026

LeadIQ

$200/mo

Free plan with 1 user and 50 credits. Pro is $200/mo on monthly billing at 200 credits a month, with 25% off on annual billing, and rises with monthly credit volume. Enterprise is sales-quoted and annual-only. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Common questions

Is Apollo cheaper than LeadIQ?
Apollo starts lower, at $49/user/mo against $200/mo for LeadIQ. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Apollo or LeadIQ for free?
Apollo and LeadIQ carry a free tier on our listing. Apollo offers a free trial.
Does Apollo or LeadIQ have an MCP server?
Apollo and LeadIQ ship a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

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Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?