FirstTouch
Runs LinkedIn connection requests, messages and InMails from HubSpot workflows, Claude or its API, with approvals on and every touch logged in HubSpot. $99/sender/mo, 14-day trial.
From $99/sender/mo 14-day free trial MCP server API
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Bottom line
FirstTouch puts LinkedIn outreach inside HubSpot: connection requests, messages and InMails fire from workflows, an AI assistant or your own code, send from the rep who owns the contact, and land on the contact record for attribution. It suits sales and business development teams already on HubSpot, at $99 per sender per month with a 14-day free trial.
Stands out for: Most LinkedIn tools run their own campaigns in their own app; FirstTouch makes LinkedIn a step in your CRM, so every touch is attributed in HubSpot like email. Sends route by CRM ownership, approvals are on by default, and a first-party MCP server exposes 44 tools to Claude, ChatGPT, Cursor, Gemini and Grok on every plan.
Watch out for: It is built around HubSpot: the workflow cards need a HubSpot Pro hub, and there is no Salesforce or ATS sync. Enrichment, discovery and engagement signals draw on a credit pool (a phone lookup costs 7 credits), and there is no cheaper single-user tier for a solo recruiter.
Overview
FirstTouch is a LinkedIn outreach layer for revenue teams. Each rep connects their own LinkedIn profile, the workspace connects to HubSpot, and LinkedIn actions such as checking connection status, sending a connection request, a message or an InMail become steps you can trigger from a HubSpot workflow or from FirstTouch's own workflow builder.
Sends are routed by CRM ownership and territory rules, so a demo request gets a connection request from the contact owner and a target account list gets touches from the account owner. Approvals are on by default and configurable by action type, landing in Slack, HubSpot or FirstTouch, and sending is rate limited per account.
Social engagement monitoring watches leadership and company page posts, captures who liked or commented, qualifies them against your ICP with AI and queues a connection from the post owner. Research, messaging and qualification agents, contact discovery and enrichment for emails and mobiles are included, and a team Unibox shows every rep's LinkedIn conversations in one inbox.
Every FirstTouch-initiated action is written to the HubSpot contact record, so a deal can be traced back to the post comment or connection request that started it. A first-party MCP server at mcp.firsttouch.ai and a REST API with an OpenAPI spec use the same approval-gated backend, so AI agents and your own product can queue actions too.
Pro is $99 per sender per month with 500 pooled credits per sender and a 14-day free trial with no card; Custom plans add volume pricing and annual invoicing. The company says it has 300 plus revenue teams as customers, holds SOC 2 Type II, and has raised $3.9M.
Who it's for
Best for
- Sales and business development teams running HubSpot
- Teams turning leadership post engagers into pipeline
- RevOps teams that need LinkedIn touches attributed in the CRM
- Builders who want LinkedIn actions through an MCP server or API
Not ideal for
- Teams on Salesforce or an ATS without HubSpot
- Solo users after a low-cost LinkedIn automation tool
- High-volume multi-account campaigns with no approvals
Key features
HubSpot workflow actions. Add LinkedIn steps such as check connection, send connection request, send message or InMail to HubSpot workflows. The workflow cards need a HubSpot Pro hub, and FirstTouch also has its own workflow builder that does not need HubSpot.
Post engager signals. Monitor leadership and company page posts, capture likes and comments, qualify engagers against your ICP and connect from the profile they engaged with.
Owner-based sending. CRM ownership and territory rules pick which teammate's LinkedIn profile sends each touch.
Approvals and rate limits. Approvals are on by default and can be set per action type, in Slack, HubSpot or FirstTouch. Sending is rate limited per account, with a full audit trail.
Team Unibox. One inbox for the LinkedIn conversations of every connected rep, with threads synced to HubSpot.
MCP server and API. A first-party MCP server at mcp.firsttouch.ai gives Claude, ChatGPT, Cursor, Gemini and Grok the full toolkit, and a REST API with an OpenAPI spec lets you build it into your own product.
AI features
| What the AI does | Plan |
|---|---|
| AI qualification of contacts and post engagers against your ICP | Pro (credits) |
| Research and messaging agents draft personalised LinkedIn notes | Pro |
| MCP server lets Claude, ChatGPT and other agents find prospects and queue approval-gated LinkedIn actions | Pro |
Only features named in the vendor's own documentation. Anything sold separately is marked as an add-on.
MCP server
https://mcp.firsttouch.ai
First-party MCP at mcp.firsttouch.ai. https://mcp.firsttouch.ai.
Setup steps and live status MCP Directory Check your stack in the MCP readiness checker
Pricing
FirstTouch has one self-serve plan, Pro, at $99 per sender per month, billed monthly by card with no minimum contract. A sender is one connected LinkedIn profile, and each sender adds 500 credits a month to a pool shared across the workspace. Credits pay for enrichment, contact discovery and engagement signals, while connection requests and messages cost nothing extra. Extra credits come in packs of 500 at 2 cents each. Pro starts with a 14-day free trial with no credit card. Custom plans for larger teams and agencies are quoted, with volume pricing, annual invoicing and 1:1 onboarding. Confirm current terms on the vendor site.
Checked 9 Nov 2026. Vendors change prices without notice.
Is FirstTouch expensive?
FirstTouch starts at $99/sender/mo. We list 103 linkedin tools in total. 14 have a free tier, and those with a public price typically start around $59 a month.
- 6 quote-based
- 14 free tier
- 90 public price
Worked out automatically from every linkedin listing, so it updates as the directory changes.
Pros and cons
Pros
- Every LinkedIn touch attributed on the HubSpot record
- Approvals on by default with per-account rate limits
- MCP server and API included on every plan
Cons
- Built around HubSpot, no Salesforce sync
- Workflow cards need a HubSpot Pro hub
- Data lookups draw down a credit pool
Integrations
HubSpot LinkedIn Slack Claude ChatGPT Cursor Gemini Chrome
What's new at FirstTouch
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How FirstTouch compares
See all FirstTouch alternatives, with what each one does differently and a head to head for every pairing.
| Tool | Free tier | From | MCP | API | Compare |
|---|---|---|---|---|---|
| FirstTouch (this tool) | – | $99/sender/mo | ✓ | ✓ | |
| | – | $64/sender/mo | ✓ | ✓ | Compare |
| | – | $49/seat/mo | – | – | Compare |
 Traxy Traxy qualifies LinkedIn post engagers against your ICP and routes them to your stack, from $149/mo, covering the engager signal without sending the outreach itself. | – | $149/mo | ✓ | ✓ | Compare |
$64/sender/mo MCP API
HeyReach runs LinkedIn campaigns across many sender accounts from its own app, from $64/sender/mo, suited to volume outreach rather than CRM-triggered touches.
$49/seat/mo
Aimfox automates LinkedIn connection and message campaigns with AI personalization, from $49/seat/mo, cheaper per seat but without HubSpot workflow actions.
Traxy$149/mo MCP API
Traxy qualifies LinkedIn post engagers against your ICP and routes them to your stack, from $149/mo, covering the engager signal without sending the outreach itself.
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