Compare/Head to head

FirstTouch vs Traxy

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

FirstTouch

$99/sender/mo 14 day free trial

FirstTouch puts LinkedIn outreach inside HubSpot: connection requests, messages and InMails fire from workflows, an AI assistant or your own code, send from the rep who owns the contact, and land on the contact record for attribution. It suits sales and business development teams already on HubSpot, at $99 per sender per month with a 14-day free trial.

Where FirstTouch fits

  • Sales and business development teams running HubSpot
  • Teams turning leadership post engagers into pipeline
  • RevOps teams that need LinkedIn touches attributed in the CRM
  • Builders who want LinkedIn actions through an MCP server or API

Traxy

$149/mo 7 day free trial

Runs LinkedIn go to market end to end: finds high intent leads from social engagement, researches each one and runs personalized LinkedIn and email outreach you approve once or message by message. Pro is $149/mo for up to 500 new qualified leads; campaigns start on the $399 Advanced plan, after a seven day trial.

Where Traxy fits

  • B2B teams that want LinkedIn sourcing and outreach in one tool
  • Founders and sellers who post on LinkedIn and never follow up on the engagement
  • Agencies running signal based outbound for several clients
  • Teams that want to query their pipeline from Claude or ChatGPT

At a glance

DetailFirstTouchTraxy
Starting price$99/sender/mo$149/mo
Free tier–No–No
Free trial14 day free trial7 day free trial
MCP server✓Yes✓Yes
Public API✓Yes✓Yes
Listed underLinkedIn, OutreachLead generation, LinkedIn, Outreach

Where they pull apart

FirstTouch

Stands out: Most LinkedIn tools run their own campaigns in their own app; FirstTouch makes LinkedIn a step in your CRM, so every touch is attributed in HubSpot like email. Sends route by CRM ownership, approvals are on by default, and a first-party MCP server exposes 44 tools to Claude, ChatGPT, Cursor, Gemini and Grok on every plan.

Watch out: It is built around HubSpot: the workflow cards need a HubSpot Pro hub, and there is no Salesforce or ATS sync. Enrichment, discovery and engagement signals draw on a credit pool (a phone lookup costs 7 credits), and there is no cheaper single-user tier for a solo recruiter.

Not the right fit for

  • Teams on Salesforce or an ATS without HubSpot
  • Solo users after a low-cost LinkedIn automation tool
  • High-volume multi-account campaigns with no approvals

Traxy

Stands out: Lead discovery, research and outreach live in one place, and every lead carries the LinkedIn post or signal that qualified it, so the first message has a real reason to exist.

Watch out: Pro only finds and routes leads; the LinkedIn and email campaigns start on the $399 Advanced plan, and sending on LinkedIn means connecting your own LinkedIn account.

Not the right fit for

  • Buyers who want a permanent free plan
  • Teams that will not connect a LinkedIn account for sending
  • Markets whose buyers are not active on LinkedIn

Pros and cons

FirstTouch

  • Every LinkedIn touch attributed on the HubSpot record
  • Approvals on by default with per-account rate limits
  • MCP server and API included on every plan
  • Built around HubSpot, no Salesforce sync
  • Workflow cards need a HubSpot Pro hub
  • Data lookups draw down a credit pool

Traxy

  • Sourcing, research and LinkedIn plus email outreach in one tool
  • Every lead keeps the signal that qualified it
  • Approve a campaign once or every message
  • Unlimited profile tracking and verified emails on every plan
  • MCP server and REST API
  • No free plan, only a seven day trial
  • Campaigns start on the $399 Advanced plan
  • Lead caps on every plan, from 500 a month on Pro
  • Phone numbers cost extra

What each one costs

FirstTouch

$99/sender/mo

FirstTouch has one self-serve plan, Pro, at $99 per sender per month, billed monthly by card with no minimum contract. A sender is one connected LinkedIn profile, and each sender adds 500 credits a month to a pool shared across the workspace. Credits pay for enrichment, contact discovery and engagement signals, while connection requests and messages cost nothing extra. Extra credits come in packs of 500 at 2 cents each. Pro starts with a 14-day free trial with no credit card. Custom plans for larger teams and agencies are quoted, with volume pricing, annual invoicing and 1:1 onboarding. Confirm current terms on the vendor site.

Checked 9 Nov 2026

Traxy

$149/mo

Pro is $149 a month for up to 500 new qualified leads, with the trax agent, discovery runs, verified email enrichment and unlimited profile tracking. Advanced is $399 a month for up to 1,500 and adds Campaigns, which research each lead and prepare LinkedIn and email sequences you approve before launch. Scale is $1,099 a month for up to 5,000, with a dedicated account strategist and a shared Slack channel. Phone number enrichment is an add-on from Advanced, and done-for-you outbound is a $1,099 a month add-on on Scale. Agencies get custom pricing with multi-client workspaces. Yearly billing saves 20 percent, and every plan starts with a seven day free trial. Confirm current terms on the vendor site.

Checked 11 Nov 2026

Common questions

Is FirstTouch cheaper than Traxy?
FirstTouch starts lower, at $99/sender/mo against $149/mo for Traxy. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try FirstTouch or Traxy for free?
Neither carries a free tier on our listing. FirstTouch offers a 14 day free trial. Traxy offers a 7 day free trial.
Does FirstTouch or Traxy have an MCP server?
FirstTouch and Traxy ship a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

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Editorial listings, never paid rankings. Prices checked 9 Nov 2026. Confirm current terms on the vendor site. Spot an error?