Compare/Head to head
Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.
Starting price
Sales-quoted
Highly configurable enterprise talent CRM for campus, alumni and very large hiring programmes. Quote-based.
Where Avature fits
$130/mo
Recruiting CRM that sits on top of Greenhouse or Ashby, with sequences, rediscovery and analytics. From $130/mo for small teams.
Where Gem fits
| Detail | Avature | Gem |
|---|---|---|
| Starting price | Sales-quoted | $130/mo |
| Free tier | –No | –No |
| MCP server | –No | ✓Yes |
| Public API | ✓Yes | ✓Yes |
| Listed under | CRM, Recruitment marketing | Dashboards & leaderboards, Outreach, CRM, Sourcing |
| Capterra | 4.6 from 69 reviews | 4.7 from 124 reviews |
Avature
Stands out: You shape the data model to the organisation rather than fitting into a fixed pipeline.
Watch out: It needs a team to configure and maintain, so it is not a quick deployment.
Not the right fit for
Gem
Stands out: CRM and outreach layered onto the ATS you already have, with a hosted MCP.
Watch out: Pricing scales with company headcount, and anything past a small team is quoted.
Not the right fit for
Avature
Gem
Avature
Sales-quoted
Enterprise. Confirm current terms on the vendor site.
Checked 4 Nov 2026
Gem
$130/mo
Published on gem.com/pricing. Enterprise Gem + ATS and All-in-One are custom by FTE. Startup self-serve shows from $130/mo for 1–10 FTE on yearly (10% off). Under 30 employees: All-in-One free for six months, then 50% off paid; 30–100 FTE get reduced rates from day one.
Checked 4 Nov 2026
All Avature alternatives All Gem alternatives Every CRM tool
Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?