Compare/Head to head

Apollo vs Snov.io

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Apollo

$49/user/mo Free tier Free trial

All-in-one B2B database plus sequencer, with a free plan and paid plans from $49 per seat a month billed annually.

Where Apollo fits

  • Outbound recruiting and sales on one database
  • Teams that want free-tier access to start
  • Desks that need sequences next to the data
  • Consumers of the Apollo graph via MCP or API

Snov.io

$29.25/mo Free tier Free trial

Find, verify and send on one bill, including LinkedIn, from $29.25/mo billed annually with a seven-day trial of everything.

Where Snov.io fits

  • Small outbound teams that want data plus send
  • Desks mixing email and LinkedIn
  • Buyers who want a public $29.25 start and a trial
  • MCP users who still want an interface

At a glance

DetailApolloSnov.io
Starting price$49/user/mo$29.25/mo
Free tier✓Yes✓Yes
Free trialYesYes
MCP server✓Yes✓Yes
Public API✓Yes✓Yes
Listed underEmail finders, Lead generation, OutreachEmail finders, LinkedIn
Capterra4.5 from 398 reviews4.5 from 215 reviews

Where they pull apart

Apollo

Stands out: A large people database plus email sequences in one login, with MCP and a Chrome extension.

Watch out: Data quality varies by segment, and it does not match enterprise tools for intent data and org charts.

Not the right fit for

  • Buyers who need enterprise-class intent and org charts
  • Teams that want an ATS

Snov.io

Stands out: Finder, drip campaigns and LinkedIn on a single credit bill, with MCP.

Watch out: Warmup and send volume do not match dedicated mailbox infrastructure.

Not the right fit for

  • Agencies farming large mailbox pools
  • Enterprise data buyers

Pros and cons

Apollo

  • Free plan, then Basic at $49 per seat a month billed annually
  • Database plus sequences in one login
  • MCP and Chrome extension
  • Data quality varies by segment
  • Less depth on intent than enterprise vendors
  • Credit model needs watching

Snov.io

  • Public Starter from $29.25/mo
  • Finder, verification and send together
  • Seven-day full-feature trial
  • Warmup and volume trail dedicated infrastructure
  • Credit maths needs watching
  • Interface covers a lot of ground at once

What each one costs

Apollo

$49/user/mo

Apollo has a free plan with 900 credits per seat a year, granted monthly. Basic is $49 per seat a month billed annually, with 30,000 credits per seat a year granted upfront and a 14-day trial; annual billing saves 24% against monthly. Higher plans are listed on the same page. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Snov.io

$29.25/mo

Free trial plan available. Starter is $29.25/mo billed annually, or $39 monthly, with unlimited team seats. Pro starts at $74.25/mo billed annually, or $99 monthly for Pro S, rising through Pro M ($189 monthly) and Pro L ($369 monthly). LinkedIn automation slots are extra at $69/mo each. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Common questions

Is Apollo cheaper than Snov.io?
Snov.io starts lower, at $29.25/mo against $49/user/mo for Apollo. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Apollo or Snov.io for free?
Apollo and Snov.io carry a free tier on our listing. Apollo offers a free trial. Snov.io offers a free trial.
Does Apollo or Snov.io have an MCP server?
Apollo and Snov.io ship a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

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Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?