Compare/Head to head

Apollo vs Openmart

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Apollo

$49/user/mo Free tier Free trial

All-in-one B2B database plus sequencer, with a free plan and paid plans from $49 per seat a month billed annually.

Where Apollo fits

  • Outbound recruiting and sales on one database
  • Teams that want free-tier access to start
  • Desks that need sequences next to the data
  • Consumers of the Apollo graph via MCP or API

Openmart

$105/mo

For recruiters who place into local businesses such as dental offices, clinics, veterinary practices or trades firms: Openmart finds those businesses by category and area and gives you the owner's email and phone. Free to search; exports from $105/mo billed annually ($149 monthly).

Where Openmart fits

  • Healthcare, dental, veterinary and trades recruiters selling to independent practices and owner-run firms
  • Agencies building BD lists by city and business category
  • Teams that already run Clay and want local-business data in it

At a glance

DetailApolloOpenmart
Starting price$49/user/mo$105/mo
Free tier✓Yes–No
Free trialYesNot on record
MCP server✓Yes–No
Public API✓Yes✓Yes
Listed underEmail finders, Lead generation, OutreachLead generation, Email finders
Capterra4.5 from 398 reviewsNot enough reviews

Where they pull apart

Apollo

Stands out: A large people database plus email sequences in one login, with MCP and a Chrome extension.

Watch out: Data quality varies by segment, and it does not match enterprise tools for intent data and org charts.

Not the right fit for

  • Buyers who need enterprise-class intent and org charts
  • Teams that want an ATS

Openmart

Stands out: Owner-level contacts for businesses the big B2B databases barely cover. Its database holds 50M+ local businesses in 500+ categories across 16 markets, each with 40+ fields including Google ratings, number of locations and hiring signals, so you can filter to dental practices with two or more locations in one city and pull each owner's phone.

Watch out: It is built for selling to local businesses, not for recruiting: there are no candidate profiles and no ATS or recruiting CRM sync, only Clay. Owner phones cost 8 credits each, so Starter's 5,000 credits cover roughly 625 phones a month, and team seats need Pro at $209/mo billed annually ($299 monthly).

Not the right fit for

  • Recruiters targeting mid-market or enterprise companies
  • Candidate sourcing

Pros and cons

Apollo

  • Free plan, then Basic at $49 per seat a month billed annually
  • Database plus sequences in one login
  • MCP and Chrome extension
  • Data quality varies by segment
  • Less depth on intent than enterprise vendors
  • Credit model needs watching

Openmart

  • Owner emails and direct phones for small businesses
  • Free plan with no card
  • Filters by category, location, rating and number of locations
  • API and Clay integration
  • Owner phones are expensive at 8 credits each
  • No recruiting CRM or ATS integration
  • Team seats only from the Pro plan ($209/mo annually)

What each one costs

Apollo

$49/user/mo

Apollo has a free plan with 900 credits per seat a year, granted monthly. Basic is $49 per seat a month billed annually, with 30,000 credits per seat a year granted upfront and a 14-day trial; annual billing saves 24% against monthly. Higher plans are listed on the same page. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Openmart

$105/mo

Free gives 200 credits a month and 50 searches, with the 50M+ business database to browse and no card. Starter is $105/mo billed annually, or $149 monthly, for 5,000 credits and up to 20k saved accounts; Pro is $209/mo billed annually, or $299 monthly, for 10,000 credits, up to 70k accounts and 3 seats; Enterprise is quoted. A business email costs 0.3 credits, an owner email 3 and an owner phone 8, basic business details export free, and paid-plan credits roll over. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Common questions

Is Apollo cheaper than Openmart?
Apollo starts lower, at $49/user/mo against $105/mo for Openmart. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Apollo or Openmart for free?
Apollo carries a free tier on our listing. Apollo offers a free trial.
Does Apollo or Openmart have an MCP server?
Apollo ships a first party MCP server, so an AI assistant can work the product directly.

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Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?