Compare/Head to head

Apollo vs Leadpoet

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Apollo

$49/user/mo Free tier Free trial

All-in-one B2B database plus sequencer, with a free plan and paid plans from $49 per seat a month billed annually.

Where Apollo fits

  • Outbound recruiting and sales on one database
  • Teams that want free-tier access to start
  • Desks that need sequences next to the data
  • Consumers of the Apollo graph via MCP or API

Leadpoet

$100/mo Free tier

Leadpoet finds B2B accounts with a live reason to buy (new hires, funding, company news, new technology, job changes) and runs the email and LinkedIn outreach from the same workspace. The pipeline, outreach and MCP server are free; credits for verified accounts start at $100 a month.

Where Leadpoet fits

  • Agencies selling recruiting or staffing services to employers that are hiring now
  • Small B2B sales teams doing account-based outreach
  • Teams that want outreach and lead research in one tool
  • Users who want to prospect from Claude or ChatGPT via MCP

At a glance

DetailApolloLeadpoet
Starting price$49/user/mo$100/mo
Free tier✓Yes✓Yes
Free trialYesNot on record
MCP server✓Yes✓Yes
Public API✓Yes✓Yes
Listed underEmail finders, Lead generation, OutreachEmail finders, Lead generation, LinkedIn, Outreach
Capterra4.5 from 398 reviewsNot enough reviews

Where they pull apart

Apollo

Stands out: A large people database plus email sequences in one login, with MCP and a Chrome extension.

Watch out: Data quality varies by segment, and it does not match enterprise tools for intent data and org charts.

Not the right fit for

  • Buyers who need enterprise-class intent and org charts
  • Teams that want an ATS

Leadpoet

Stands out: Outreach, signal alerts and an MCP server all work on the Free plan, so you only pay for the researched accounts themselves. Every signal alert links to where it was published, and the AI sales agent proposes next steps that run only after you approve them.

Watch out: Credits go fast: Launch's 200 credits cover up to 20 verified accounts a month, and watching an account uses 2 credits every week even when nothing new turns up. Paid plans include only one or two contacts per account, so it suits targeted account work more than bulk list building.

Not the right fit for

  • Bulk contact list exports
  • Teams needing many contacts per account
  • Phone-first outbound

Pros and cons

Apollo

  • Free plan, then Basic at $49 per seat a month billed annually
  • Database plus sequences in one login
  • MCP and Chrome extension
  • Data quality varies by segment
  • Less depth on intent than enterprise vendors
  • Credit model needs watching

Leadpoet

  • Free plan includes outreach and MCP
  • Every signal links to its source
  • Monthly billing, no annual contract
  • Few verified accounts per credit plan
  • Watched accounts use credits weekly
  • One or two contacts per account

What each one costs

Apollo

$49/user/mo

Apollo has a free plan with 900 credits per seat a year, granted monthly. Basic is $49 per seat a month billed annually, with 30,000 credits per seat a year granted upfront and a 14-day trial; annual billing saves 24% against monthly. Higher plans are listed on the same page. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Leadpoet

$100/mo

Leadpoet has a Free plan at $0 with the company and contact pipeline, email and LinkedIn outreach (one email inbox and one LinkedIn account), 200 AI actions a month, HubSpot, Slack and webhooks, and Excel export. Paid plans add monthly credits for verified accounts: Launch is $100 a month for 200 credits (up to 20 accounts, 3 inboxes), Accelerate is $500 a month for 1,000 credits (up to 100 accounts, 10 inboxes, 2 LinkedIn accounts), and Scale is custom. Watching an account for buying signals uses 2 credits a week, and extra credits are $60 per 100. Billing is monthly with no annual contract. Confirm current terms on the vendor site.

Checked 8 Nov 2026

Common questions

Is Apollo cheaper than Leadpoet?
Apollo starts lower, at $49/user/mo against $100/mo for Leadpoet. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Apollo or Leadpoet for free?
Apollo and Leadpoet carry a free tier on our listing. Apollo offers a free trial.
Does Apollo or Leadpoet have an MCP server?
Apollo and Leadpoet ship a first party MCP server, so an AI assistant can work the product directly.

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Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?