Compare/Head to head

Apollo vs Kuration

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Apollo

$49/user/mo Free tier Free trial

All-in-one B2B database plus sequencer, with a free plan and paid plans from $49 per seat a month billed annually.

Where Apollo fits

Outbound recruiting and sales on one database
Teams that want free-tier access to start
Desks that need sequences next to the data
Consumers of the Apollo graph via MCP or API

Kuration

$49/mo Free tier Free trial

Builds custom B2B prospect lists from events, PDFs, maps and the live web. Starter is $49/mo; the first list is free.

Where Kuration fits

Outbound teams building lists from events and member lists
Agencies that need Asia, MENA or non-English sources
RevOps pushing rows to HubSpot, Salesforce or Attio
Teams using MCP in ChatGPT, Claude or Gemini

At a glance

Detail	Apollo	Kuration
Starting price	$49/user/mo	$49/mo
Free tier	✓Yes	✓Yes
Free trial	Yes	Yes
MCP server	✓Yes	✓Yes
Public API	✓Yes	✓Yes
Listed under	Email finders, Lead generation, Outreach	Email finders, Lead generation, Sourcing
Capterra	4.5 from 398 reviews	Not enough reviews

Where they pull apart

Apollo

Stands out: A large people database plus email sequences in one login, with MCP and a Chrome extension.

Watch out: Data quality varies by segment, and it does not match enterprise tools for intent data and org charts.

Not the right fit for

Buyers who need enterprise-class intent and org charts
Teams that want an ATS

Kuration

Stands out: AlexAI researches live sources instead of a rented database, with MCP and API included on every paid plan.

Watch out: Verified emails cost 5 credits and mobiles 10. Starter allows one LinkedIn, WhatsApp and Sales Nav connection each, and rollover caps at 3x.

Not the right fit for

Buyers who only want a cheap email-finder API
Teams that need many LinkedIn accounts on the $49 plan

Pros and cons

Apollo

Free plan, then Basic at $49 per seat a month billed annually
Database plus sequences in one login
MCP and Chrome extension

Data quality varies by segment
Less depth on intent than enterprise vendors
Credit model needs watching

Kuration

First list free, no card
MCP, API and webhooks included from Starter
Event, PDF and maps sources, not one rented DB

Emails cost 5 credits, mobiles 10
Starter limits LinkedIn and WhatsApp to one each
Starter credit rollover stops at 3x

What each one costs

Apollo

$49/user/mo

Apollo has a free plan with 900 credits per seat a year, granted monthly. Basic is $49 per seat a month billed annually, with 30,000 credits per seat a year granted upfront and a 14-day trial; annual billing saves 24% against monthly. Higher plans are listed on the same page. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Kuration

$49/mo

Your first list is free, plus 100 free credits. Starter, Pro and Scale each start with a 14-day free trial with 2,000 credits, nothing to pay today. Starter is $49/mo for 2,500 credits, Pro $149/mo for 8,000 and Scale $499/mo for 40,000, with 20 percent off on annual billing. Top-up packs start at $25 for 1,000 credits, and Enterprise starts at $2,500/mo. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Common questions

Is Apollo cheaper than Kuration?

Apollo starts lower, at $49/user/mo against $49/mo for Kuration. That is the entry plan on each side, so the real number depends on seats and the tier you land on.

Can you try Apollo or Kuration for free?

Apollo and Kuration carry a free tier on our listing. Apollo offers a free trial. Kuration offers a free trial.

Does Apollo or Kuration have an MCP server?

Apollo and Kuration ship a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

All Apollo alternatives All Kuration alternatives Every Email finders tool

Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?