Compare/Head to head

Apollo vs FindThatLead

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Apollo

$49/user/mo Free tier Free trial

All-in-one B2B database plus sequencer, with a free plan and paid plans from $49 per seat a month billed annually.

Where Apollo fits

  • Outbound recruiting and sales on one database
  • Teams that want free-tier access to start
  • Desks that need sequences next to the data
  • Consumers of the Apollo graph via MCP or API

FindThatLead

$37/mo Free trial

Finder plus email sequences in one prospecting desk, from $37/mo billed yearly or $49 monthly, with a seven-day trial.

Where FindThatLead fits

  • Small outbound teams that want finder plus send
  • Buyers who will start on a seven-day trial
  • Desks that want a Chrome extension
  • Teams that do not need MCP

At a glance

DetailApolloFindThatLead
Starting price$49/user/mo$37/mo
Free tier✓Yes–No
Free trialYesYes
MCP server✓Yes–No
Public API✓Yes✓Yes
Listed underEmail finders, Lead generation, OutreachLead generation, Outreach
Capterra4.5 from 398 reviews4.2 from 75 reviews

Where they pull apart

Apollo

Stands out: A large people database plus email sequences in one login, with MCP and a Chrome extension.

Watch out: Data quality varies by segment, and it does not match enterprise tools for intent data and org charts.

Not the right fit for

  • Buyers who need enterprise-class intent and org charts
  • Teams that want an ATS

FindThatLead

Stands out: Find, verify and send without buying a separate sequencer.

Watch out: No MCP. Tiers run from $37 to $99/mo.

Not the right fit for

  • Agencies that need MCP or unlimited mailboxes
  • Enterprise data buyers

Pros and cons

Apollo

  • Free plan, then Basic at $49 per seat a month billed annually
  • Database plus sequences in one login
  • MCP and Chrome extension
  • Data quality varies by segment
  • Less depth on intent than enterprise vendors
  • Credit model needs watching

FindThatLead

  • Finder plus sequences in one login
  • Seven-day trial
  • Chrome extension available
  • No MCP
  • Pricing spans several tiers, from $37 to $99/mo
  • Smaller database than the bigger players

What each one costs

Apollo

$49/user/mo

Apollo has a free plan with 900 credits per seat a year, granted monthly. Basic is $49 per seat a month billed annually, with 30,000 credits per seat a year granted upfront and a 14-day trial; annual billing saves 24% against monthly. Higher plans are listed on the same page. Confirm current terms on the vendor site.

Checked 4 Nov 2026

FindThatLead

$37/mo

A 7-day free trial is available. Starter is $37/mo billed yearly, or $49 monthly; Ultimate is $75/mo billed yearly, or $99 monthly. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Common questions

Is Apollo cheaper than FindThatLead?
FindThatLead starts lower, at $37/mo against $49/user/mo for Apollo. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Apollo or FindThatLead for free?
Apollo carries a free tier on our listing. Apollo offers a free trial. FindThatLead offers a free trial.
Does Apollo or FindThatLead have an MCP server?
Apollo ships a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

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Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?