Persona
Government-ID plus selfie liveness for hiring checks.
From $250/mo API
Bottom line
Modular identity platform for KYC, KYB, fraud, and workforce verification. Essential starts at $250 a month on a 12-month minimum term; larger plans are quoted.
Stands out for: Building blocks for verification, workflows, fraud graph, and case review rather than a single fixed check.
Watch out for: The entry plan starts at $250 a month with a 12-month minimum, and Growth and Enterprise are quoted. This is an identity stack for product and risk teams, not a cheap one-off ID scan.
Overview
Persona is a modular identity platform. You assemble verifications, dynamic collection flows, KYC and KYB workflows, a fraud graph, and case review for people and businesses. It is used for compliance, workforce checks, and fraud, with coverage claimed across 200-plus countries. Integration is via hosted flow, embedded web, mobile SDKs, or the API. Privacy tools include a consumer portal for data requests.
Product and risk teams pick Persona when a single vendor ID check is too rigid and they need to orchestrate signals, documents, and review. Essential starts at $250 a month with a 12-month minimum contract; Growth and Enterprise are sales-quoted. Notable customers named by Persona include Etsy, LinkedIn, Lyft, and Square. The API and SDKs are public. Budget beyond the Essential plan comes from sales.
Who it's for
Best for
- Marketplaces and fintechs building KYC or KYB
- Trust and safety teams fighting coordinated fraud
- HR teams verifying workers at scale
- Product teams that need custom verification flows
Not ideal for
- Teams that only need a low-cost ID scan
- Buyers who want pay-as-you-go per-check pricing with no annual term
Key features
Gov ID. Checks a government identity document.
Selfie liveness. Confirms a live person is presenting that ID.
Hiring plan. Packaged for employers, not only fintech onboarding.
Pricing
Essential starts at $250/month with a minimum contract term of 12 months. Growth and Enterprise are not priced on the page; Enterprise uses custom multi-product pricing. A Startup Program gives eligible businesses a monthly allotment of free services for one year on selected products. Confirm current terms on the vendor site.
Checked 4 Nov 2026. Vendors change prices without notice.
Is Persona expensive?
Persona starts at $250/mo. We list 35 candidate fraud & AI detection tools in total. 7 have a free tier, and those with a public price typically start around $99 a month.
- 11 quote-based
- 7 free tier
- 18 public price
Worked out automatically from every candidate fraud & AI detection listing, so it updates as the directory changes.
Pros and cons
Pros
- Modular KYC, KYB, and fraud graph
- Hosted, embedded, and API options
- Workforce and customer verification
Cons
- Entry plan needs a 12-month minimum term; bigger plans are quote-only
- Heavier than a single ID scan
- Buying starts with a demo
What's new at Persona
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How Persona compares
See all Persona alternatives, with what each one does differently and a head to head for every pairing.
| Tool | Free tier | From | MCP | API | Compare |
|---|---|---|---|---|---|
| | – | $250/mo | – | ✓ | |
| | – | $0.80/check | – | ✓ | Compare |
| | – | $29.99/report | ✓ | ✓ | Compare |
| | – | Sales-quoted | – | ✓ | Compare |
| | – | $13.99/check | – | ✓ | Compare |
$0.80/check API
Self-serve ID verification from $0.80 per check plus a monthly minimum.
$29.99/report MCP API
US employment background checks rather than KYC identity.
Sales-quoted API
Enterprise screening when the need is background, not KYC.
$13.99/check API
Background and identity screening with a hiring-workflow focus.
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Frequently asked questions
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