News/Vendors in the news/Gusto
Gusto news
8 Gusto stories since October 2026, from 6 outlets. Newest first; every headline links to its source.
- 8 stories
- Oct 30, 2026 latest
- 6 outlets
Gusto in the press
October 2026
Gusto Launches "Dream Small" Campaign to Celebrate Small Business Success (opens in a new tab)
Gusto Empowers Accounting Firms with AI-Driven Guidance Solutions (opens in a new tab)
Gusto rolled out Gusto Pro for accounting firms, adding AI analytics that surface cash flow and cost insights for clients alongside automated payroll and compliance work. Small business owners who rely on their accountant for payroll may see more advisory support from firms on the platform.
Gusto reimagines the American dream in cinematic campaign (opens in a new tab)
Gusto Touts New Products and Features for Small Businesses (opens in a new tab)
Gusto Redesigns Gusto Pro, Rolls Out Partner Program Upgrades (opens in a new tab)
Gusto rebuilt Gusto Pro for accounting firms with AI workflows that prep payroll, a multi client assistant, and a new MCP connection that brings payroll data into the AI tools accountants already use. Firms running payroll for small business clients can cut manual prep while keeping final approval.
Gusto Helps Accountants Put AI Agents to Work with New Platform Updates (opens in a new tab)
Gusto rebuilt Gusto Pro with AI assisted payroll workflows, added a multi client MCP server that brings payroll data into accountants' preferred AI assistants, and expanded its partner program for 23,000 accounting firms. Small business payroll buyers should expect advisors to run more payroll prep through AI agents while humans keep approvals.
Gusto Unveils Redesigned Gusto Pro, New Multi-Client Model Context Protocol, and Expanded Partner Program for Accountants (opens in a new tab)
Gusto rolls out new offerings to address compliance pain points for small businesses (opens in a new tab)
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