Compare/Head to head

Wiza vs ZoomInfo

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Wiza

$49/user/mo Free tier Free trial

Sales Nav export with live verify for recruiting and sales list work. Free plan, then $49 per user a month.

Where Wiza fits

  • Recruiters exporting Sales Nav searches
  • Desks that want verify at export time
  • Teams that want a Chrome extension
  • Buyers who will start on 25 free credits

ZoomInfo

Sales-quoted

Enterprise B2B contact graph with direct dials, org charts, technographics and intent. Quote-based, and overkill if you only need emails.

Where ZoomInfo fits

  • Talent teams where sales already pays for ZoomInfo
  • Desks that need reports-to lines and org charts
  • Account-based recruiting with intent data
  • Enterprise processes that already include the graph

At a glance

DetailWizaZoomInfo
Starting price$49/user/moSales-quoted
Free tier✓Yes–No
Free trialYesNot on record
MCP server–No✓Yes
Public API✓Yes✓Yes
Listed underEmail finders, Verification, Lead generationEmail finders, Lead generation, Visitor ID
Capterra4.3 from 24 reviews4.1 from 322 reviews

Where they pull apart

Wiza

Stands out: Pull a LinkedIn search, get emails and mobiles, verified as they come out.

Watch out: No MCP. Plans start at $49 per user, with $83, $99, $166 and $199 tiers.

Not the right fit for

  • Teams that need MCP
  • Buyers who want finder plus sequencer in one login

ZoomInfo

Stands out: The buying-committee graph and intent data, not just email lookup.

Watch out: Recruiter-only desks should price Wiza, ContactOut or Tomba first. This is an enterprise contract.

Not the right fit for

  • Recruiter-only buyers signing a new enterprise contract
  • Teams that only need email and mobile lookup

Pros and cons

Wiza

  • Public start at $49 per user
  • 25 free credits, no card
  • Live verify on Sales Nav export
  • No MCP
  • Higher tiers step up to $83, $99, $166 and $199
  • Not a sequencer

ZoomInfo

  • Org charts and intent, not only emails
  • MCP available
  • Strong value when sales already funds the seat
  • No public price
  • Enterprise contract and sales cycle
  • Overkill as a recruiter-only finder

What each one costs

Wiza

$49/user/mo

Free plan with 20 valid emails and 5 phone numbers. Monthly plans: Starter $49 per user a month (100 emails and 100 phones), Email $99 and Email + Phone $199. Annual plans with unlimited reveals: Email $83 per user a month ($990/yr) and Email + Phone $166 ($1,990/yr). Team plans for 3+ users are sales-quoted. Confirm current terms on the vendor site.

Checked 4 Nov 2026

ZoomInfo

Sales-quoted

Sales-quoted. Contact the vendor for current terms. No public starting price on the vendor site as of the verification date.

Checked 4 Nov 2026

Common questions

Can you try Wiza or ZoomInfo for free?
Wiza carries a free tier on our listing. Wiza offers a free trial.
Does Wiza or ZoomInfo have an MCP server?
ZoomInfo ships a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

All Wiza alternatives All ZoomInfo alternatives Every Email finders tool

Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?