Compare/Head to head

Clay vs Kuration

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Clay

$185/mo Free tier 14 day free trial

Waterfall enrichment plus Claygent research columns for GTM and recruiting list work. Free plan exists; paid Launch starts at $185/mo, with a 14-day trial.

Where Clay fits

  • Sourcers building enriched spreadsheets
  • Teams chaining many data vendors
  • Desks that want Claygent research columns
  • RevOps pushing clean rows to a sequencer or ATS

Kuration

$49/mo Free tier Free trial

Builds custom B2B prospect lists from events, PDFs, maps and the live web. Starter is $49/mo; the first list is free.

Where Kuration fits

  • Outbound teams building lists from events and member lists
  • Agencies that need Asia, MENA or non-English sources
  • RevOps pushing rows to HubSpot, Salesforce or Attio
  • Teams using MCP in ChatGPT, Claude or Gemini

At a glance

DetailClayKuration
Starting price$185/mo$49/mo
Free tier✓Yes✓Yes
Free trial14 day free trialYes
MCP server✓Yes✓Yes
Public API✓Yes✓Yes
Listed underLead generation, OutreachEmail finders, Lead generation, Sourcing

Where they pull apart

Clay

Stands out: 150+ provider waterfall plus Claygent on every row, with MCP and API.

Watch out: Not a sender. Paid plans start at $185/mo on Launch, CRM sync needs Growth from $495/mo, and credit burn adds up.

Not the right fit for

  • Teams that need Clay to send the email
  • Buyers who want a cheap single-finder

Kuration

Stands out: AlexAI researches live sources instead of a rented database, with MCP and API included on every paid plan.

Watch out: Verified emails cost 5 credits and mobiles 10. Starter allows one LinkedIn, WhatsApp and Sales Nav connection each, and rollover caps at 3x.

Not the right fit for

  • Buyers who only want a cheap email-finder API
  • Teams that need many LinkedIn accounts on the $49 plan

Pros and cons

Clay

  • Free plan, then Launch from $185/mo
  • 14-day trial documented
  • Waterfall plus Claygent in one table
  • Does not send mail; you still need a sequencer
  • CRM sync needs Growth, from $495/mo
  • Credit burn is easy to underestimate

Kuration

  • First list free, no card
  • MCP, API and webhooks included from Starter
  • Event, PDF and maps sources, not one rented DB
  • Emails cost 5 credits, mobiles 10
  • Starter limits LinkedIn and WhatsApp to one each
  • Starter credit rollover stops at 3x

What each one costs

Clay

$185/mo

Free plan with 100 Data Credits and 500 Actions a month. Launch starts at $185 a month (2,500 Data Credits, 15,000 Actions, job change and signal tracking). Growth starts at $495 a month (6,000 Data Credits, 40,000 Actions) and adds CRM sync, HTTP API and webhooks. Enterprise is custom with an annual commitment. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Kuration

$49/mo

Your first list is free, plus 100 free credits. Starter, Pro and Scale each start with a 14-day free trial with 2,000 credits, nothing to pay today. Starter is $49/mo for 2,500 credits, Pro $149/mo for 8,000 and Scale $499/mo for 40,000, with 20 percent off on annual billing. Top-up packs start at $25 for 1,000 credits, and Enterprise starts at $2,500/mo. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Common questions

Is Clay cheaper than Kuration?
Kuration starts lower, at $49/mo against $185/mo for Clay. That is the entry plan on each side, so the real number depends on seats and the tier you land on.
Can you try Clay or Kuration for free?
Clay and Kuration carry a free tier on our listing. Clay offers a 14 day free trial. Kuration offers a free trial.
Does Clay or Kuration have an MCP server?
Clay and Kuration ship a first party MCP server, so an AI assistant can work the product directly.

Not the pair you wanted?

All Clay alternatives All Kuration alternatives Every Lead generation tool

Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?