Compare/Head to head
Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.
Starting price
Sales-quoted
Tech employer brand plus jobs, aimed at a software audience. Quote-based.
Where Built In fits
$450/mo Free tier
University recruiting and early-career talent, with a free tier for employers.
Where Handshake fits
| Detail | Built In | Handshake |
|---|---|---|
| Starting price | Sales-quoted | $450/mo |
| Free tier | –No | ✓Yes |
| MCP server | –No | –No |
| Public API | –No | –No |
| Listed under | Job boards | Job boards |
Built In
Stands out: Employer-brand pages for a tech audience rather than a bare job listing.
Watch out: No published price, and it is weak outside technology hiring.
Not the right fit for
Handshake
Stands out: The campus network students already use, so the pipeline is there before you are.
Watch out: It is a supply channel, not a tracker, and it is weak for senior hiring.
Not the right fit for
Built In
Handshake
Built In
Sales-quoted
Quote-based. Confirm current terms on the vendor site.
Checked 4 Nov 2026
Handshake
$450/mo
Basic is free for posting jobs, with 10 messages a month; promoted jobs are an add-on starting from $34 a day. Pro is $450 per month with 200 messages a month, AI applicant tools, multi-user collaboration and 3 promoted-job days a month. Enterprise is priced through sales on an annual plan. Confirm current terms on the vendor site.
Checked 4 Nov 2026
All Built In alternatives All Handshake alternatives Every Job boards tool
Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?