Compare/Head to head

Avery vs Collective

Same facts, side by side: starting price, free tier, MCP, API and what each one is actually built for.

Starting price

Avery

€299/mo Free tier

European AI sourcing tool that searches 125M+ profiles for free and explains every match. Solo at €299/mo adds contacts, inbox outreach and a talent pool that stays warm, but ATS sync is Team and Max only, so in house teams will be on a quoted plan.

Where Avery fits

  • Freelance and fractional recruiters hiring in Europe on a fixed monthly budget
  • European in house TA teams that want sourcing with GDPR answers ready
  • Agencies that want an AI sourcing rollout with hands on implementation (Max)

Collective

€95/seat/mo Free tier

Paris based AI sourcing agent, called Sherlock, that turns a job description, a rough brief or one ideal candidate into a ranked shortlist from 800M+ profiles across 30+ public sources, then contacts the shortlist by email, chat or WhatsApp from one inbox. There is a free plan; paid seats start at €95/seat/mo billed yearly (€119 monthly), with ATS search, API and MCP access on the custom Pro plan. Collective has also launched Watson, a free job search agent for candidates with its own MCP server.

Where Collective fits

  • Recruitment agencies and IT services firms hiring in France and wider Europe
  • Recruiters who want to search from a brief or an ideal profile instead of Boolean strings
  • Teams that reach candidates on WhatsApp as well as email
  • Agencies that want their old ATS records searchable and refreshed

At a glance

DetailAveryCollective
Starting price€299/mo€95/seat/mo
Free tier✓Yes✓Yes
MCP server–No✓Yes
Public API–No✓Yes
Listed underSourcing, AI sourcingSourcing, Email finders, Outreach, AI sourcing

Where they pull apart

Avery

Stands out: The free plan is genuinely usable: full search of the European network with ranked, explained matches and a market view, no card and no time limit. Its data and compliance story is built for European buyers, which most US sourcing tools treat as an afterthought.

Watch out: Solo has no ATS import, export or integration, so anything beyond a single freelance recruiter means a quoted Team or Max plan. Coverage is European profiles, not a global database, and prices are in euros only. It is a young studio built company, so ask for references.

Not the right fit for

  • Teams hiring mainly in the US or Asia
  • Solo users who need ATS sync
  • Buyers who need a published USD price

Collective

Stands out: Lookalike search: give Sherlock one great hire and it finds people like them, running 10+ parallel searches and analysing up to 2,000 profiles per run. One tool covers search, an AI job board that posts to 25+ boards and scores applicants, and bulk outreach to 100 candidates at once. It now runs MCP on both sides of the market: recruiter MCP access on Pro, and a free Watson MCP that lets candidates search 40M+ jobs from ChatGPT or Claude.

Watch out: It is a French product: euro only pricing, a French first website, and a customer list that is mostly French firms, so US coverage depth is unproven. ATS integration, searching your own ATS and LinkedIn network, and recruiter API and MCP access are Pro add ons with no published price; the free Watson MCP is for job seekers, not for sourcing. There are no outside reviews yet.

Not the right fit for

  • US teams that need USD billing and proven US data depth
  • Buyers who want ATS integration or recruiter MCP and API access at a published price

Pros and cons

Avery

  • Free search with explained matches, no card
  • Built on European data and European rules
  • Outreach goes out from your own inbox
  • ATS integration only on quoted plans
  • European profiles only
  • Euro pricing only

Collective

  • Search from a brief, a job description or one ideal candidate
  • Sourcing, AI job board and multichannel outreach in one tool
  • Free plan, and paid seats can be billed monthly or yearly
  • MCP access for recruiters on Pro, plus a free Watson MCP for candidates
  • Euro only pricing and a France focused customer base
  • ATS integration, recruiter API and MCP access only on the unpriced Pro plan
  • No outside reviews yet

What each one costs

Avery

€299/mo

Free costs nothing and needs no card: full search of the European network with ranked, explained matches and a market view, but no contact details or outreach. Solo is €299/mo, cancel anytime, and adds verified contacts, enrichment, inbox outreach and the Talent Hub, with an extra discount offered to freelance and fractional recruiters. Team (two or more users, with ATS sync) and Max (the platform plus hands on implementation for agencies) are quoted on a call. Avery publishes no USD price. Confirm current terms on the vendor site.

Checked 4 Nov 2026

Collective

€95/seat/mo

Free gives limited AI searches and one basic job post. Basic is €95/seat/mo billed yearly or €119 monthly, with 30 Sherlock searches, 50 MegaSearch searches, 200 email and phone reveals and 200 profile exports. Start is €135/seat/mo yearly or €169 monthly and adds team collaboration, 100 Sherlock searches, unlimited MegaSearch, 500 reveals, WhatsApp bulk messaging and lookalike search. Pro is quoted and adds ATS integration, AI search in your ATS and LinkedIn network, unlimited usage, and API and MCP access. No USD price is published. Confirm current terms on the vendor site.

Checked 11 Nov 2026

Common questions

Can you try Avery or Collective for free?
Avery and Collective carry a free tier on our listing.
Does Avery or Collective have an MCP server?
Collective ships a first party MCP server, so an AI assistant can work the product directly.

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Editorial listings, never paid rankings. Prices checked 4 Nov 2026. Confirm current terms on the vendor site. Spot an error?